1 - Reality Warping

Okay guys, welcome to reality warping. This is the first video in the sales module and it's a really, really, really powerful module. And this particular video will prime you on all the key sort of mental models and frames that you should have in order to be able to more or less sell anything to anyone because you'll know how to position yourself as the vehicle for somebody to

achieve their deepest desires. Now, a lot of people have misconceptions around selling and what it is and how to do it well. And so, this video is going to break through that if you have any of those. And if not, even if you're an experienced salesperson, this will give you some new perspectives to chew on. So, let's dive in. So to tie this back to the metaphor,

and it's, it's, it's not a direct tie, but, but I want to use this sort of ocean metaphor that we've been, been going with to give you, you know, a frame of reference to understand this and so understanding sales is like understanding that the ocean is round, not flat. The ocean bends, it warps, it feels the influence of gravity. When you understand that the ocean that you're

sailing on is subject to external forces, it can be influenced, it bends, then your perspective changes a lot on how to, how to navigate these waters. Like I said, it's not a perfect metaphor, but it's, it's good. I do actually like it as a metaphor. So gravity in this, this metaphor is psychological influence that force that controls the tides, that determines whether or not the tide is

on your side that can manipulate the oceans. That is what I would call psychological influence, these trigger points in the human operating system that cause people to be persuaded. So that's the metaphor that I'm going to tie this into. Understanding sales is like understanding that the ocean is round, not flat. It bends, it warps, and it is subject to external forces that can manipulate it. That is

reality, reality can warp. So if you control gravity, you can always turn the tide in your favor. You can always have psychological influence on your side. You can always have this cutting edge, this extra factor, not just in sales, but this applies. This is really holistic. This video in particular is just sort of life stuff that happens to be critical to sales as we'll see. Sales is

really a mirror for a person's life, so that's naturally the case. So if you control gravity, you can always turn the tide in your favor if you control psychological influence. So most of the videos in this training program, you're going to want to watch two to three times over the coming year to digest them and make sure you understand the concepts and you've implemented them correctly, maybe

touch up on some areas. This video and the next video on the sales script that we use, the World Breaker Sales Script, you'll want to watch these probably five to ten times because they're extremely powerful and they can take some repetition to actually internalize. You're going to need to watch them. You might even be skeptical about parts of these the first time. You hear them and you're

going to have to go out and apply them and get some real world experience and then come back and watch the video again and you'll have a deeper level of understanding. These two videos, this one and the next one are videos that you're going to want to watch quite a few times and each time it will have a tremendous impact on your life and it will deepen

your understanding of not just sales because sales is just again a reflection of sort of reality in life. It'll really give you a deeper, more powerful perspective on your own personal reality and how you can warp it in your favor. Okay, so I'm going to get into some mindsets, some mindsets, some mental models, things that either you know and reading them will be like, wow, that's just

true. I know that to be true and remembering it is helpful to my ability to sell people and to sell myself or there'll be things where you're like, there's no way that's true and then you need to go out and test it and you'll see that everything in this video is actually quite true, even if it's surprising. So here's the first one. People don't see the world

as it is, they see the world as they are. People don't see the world as it is, they see the world as they are. Because the world, I mean, what is the world? When you're talking about the world, reality, et cetera, what you're actually talking about is your perception. You don't know what's beyond that perception. I personally believe that there's an independent reality, but that's actually irrelevant

because all I ever experience is my own reality. So regardless of whether there is an external reality, what we ever experience is our own reality, our own perception. And our own perception is a reflection of our own sort of subconscious priming what we naturally look for. You know, people who are negative, see more negativity in the world, people who are positive, see more positivity in the world.

People who are caring, see more opportunities to care in the world. People who are unstable, see tons of reasons for instability in the world. People's reality is your reality. My reality is a reflection of our unconscious operating system, of what we're primed to see in the world. And there are a lot of great books on this. One of them is influenced by Robert B. Choudini, but this

is a concept that is very prevalent in psychology. So I won't go into the nitty-gritty science behind it, but we don't see the world as it is. We see the world as we're primed to see it, as we expect to see it. And we project our own values, our own beliefs, our own expectations onto this external reality. You know, just think about this. The amount of information

in the world, even if we look around, even if you look in your visual field right now, this screen and the room around you, it's staggering. You're not even absorbing all the information around you. You're filtering out almost all of it. The human conscious mind can absorb something like 128 bits of information at a time. That's about all it can hold. And everything outside of that, it

filters out. You know, if I tell you to look for the color red around you right now, your priming system is all of a sudden really different, and you're looking for red. If I tell you to feel the chair that you're sitting in right now, all of a sudden, now you're not looking for red. Oh, so you just forgot it. But now you're feeling the chair that

you're looking in because you can only absorb such a limited amount of information. There's an insane, insane amount of information. So we have to filter it, and we filter it based on our beliefs. That's why we talked about beliefs in the first module. We're going to go deeper here. We filter it based on our beliefs, our expectations, our worldviews, and our unconscious operating system. The world that

you view is actually not everybody's world. In fact, it's nobody's world. The world that you're looking at, nobody else has ever seen before. That's your world. I don't know what you're seeing, what you're perceiving. And part of that, that uniqueness brings value. Part of that is what makes you fundamentally valuable, what gives you the ability to have a storm piercer or a niche that you dominate because

you see the world in a way that nobody else can. Now, sometimes, in fact, in most cases, people have a lot of negative influences in their reality. So this video is about how to warp them, how to remove them or change them in yourself and others because there's really no difference between yourself, selling yourself and selling somebody else. If you can't sell yourself on things and warp

your own reality, you're not going to be able to warp the realities of others. It's a first prerequisite. So we'll talk more about this. You'll see this unfold throughout the videos. But people don't see the world as it is, they see the world as they are. As a result, business, sales, online courses, life, relationships, these are all just mirrors that reflect yourself. You can actually learn a

lot about yourself by just mindfully observing the world around you and seeing your natural responses to it. In fact, this is partly what meditation does as well as a lot of other practices. But if you just are able to mindfully observe your natural reactions as you go through life, particularly in business, sales, and things like courses because these sort of force you to grow and force you

to confront these unconscious assumptions, beliefs, this reality that you create through your filters, you can learn a lot about yourself. People who, for example, ask for refunds for online courses when they don't do the work are typically afraid of committing to themselves. That's a pattern that I've noticed. And this doesn't apply if the course is shitty, certainly not. But that's one pattern. Another pattern is people who

are afraid of being sold to are afraid of selling. There's so many patterns like this. I could spend a whole two hour long video and not even tap the surface of them. And we'll talk about some of them more in this video. But business, sales, online courses, what are they really? There's no real distinction between them in terms of your experiential reality field. They're all just, you're

all filtering. You're filtering all of them through the same frame, through the same filters. And so, in that sense, they're all mirrors that reflect yourself in some way. Business sales, online courses, they're all just mirrors that reflect yourself. As a result, people don't have business or sales problems. Nobody has a problem with their business. Nobody has a problem selling. They have a life and mindset problems. If

you have a problem with your business, it stems from somewhere else, somewhere deeper in your life and in your reality field, in this filtering system that you have. That's what all, to be specific, your reality field is the system of filters that you use that dictates the reality that you perceive. That's your reality field. So if you have, this is why I start with mindset in this

course and in everything, really. It doesn't matter, you know, the tactical advice that I give you or somebody gives you to solve business or sales problems, none of that matters unless you can first find the deeper root cause, the pattern that is creating this in your reality field and then solve it. And likewise, in sales, when you're on the phone selling somebody and somebody's talking about a

problem with their business, it's not actually a problem with their business. It's really a problem with their life that's manifesting itself in their business. Because again, your reality field does not differentiate between everyday life and business. It's not like when you start working on your business, a flip switches and your perspective is completely different. It's all just the same perceptual operating system and you can tweak that

and it does vary in different environments, et cetera, in different days, depending on your priming, which is the reason that I have this video because it'll change your own frame. But in general, you know, people don't have business or sales problems. They just have problems with their life, problems with their mindset, problems with the reality field that are manifesting themselves in their business or in their ability

to sell. So when you're selling to people, this is why I think, you know, this is why I believe sales is so powerful. Selling to people isn't just, you know, fixing something technical problem in their business. Selling to people is warping their reality is giving them a better life. It's actually solving a life problem for them, if you do it well, if you can actually solve it.

You don't sell leads or sales or money or design or branding or any of that. That's not what you sell. You actually sell futures because, you know, lead sales money, these are sort of business solutions, but people don't have business problems. Not really. If they have business problems, they're reflections of life problems. And so what they really want is a better future. A future without this life

problem, without this emotional pattern, without this pain, they want a future with pleasure where they currently have pain or the lack of pain or they currently have pain or with more pleasure. You sell futures, leads, sales or money. They actually only care about the extent that they dictate the future that they want. Okay. Now, another mindset that changed my perspective a lot and is quite powerful is

everything is either a knowledge problem or a commitment problem. If a person has a problem and wants to solve it, if a person is in pain or struggling, you or somebody you're selling to, anybody, it's either a problem of knowledge, of knowing how to do it, or of commitment, of being willing to do it. So one of these is logical, one of these is emotional. It's always

a problem with the actual logic, the know-how, being able to technically execute it, or having the willingness to do it. So if you look at this from a sales perspective, everything that you're, you know, people will come up with all sorts of reasons why they, you know, for example, aren't ready to buy what you're selling. Here's a common one. I don't have enough time. I don't have

enough time for that. Well, you can ask them if you knew how to build a business in the four hours per week that you have, would you do it? And if they say no, then they were lying and their problem isn't actually time. It's commitment. If they say yes, then they have the commitment, but they just lack the knowledge. They don't know how to build a business

in that little time. So any objection that people come up with is actually either a knowledge problem or a commitment problem. They, you know, they, their spouse won't agree to it. That's another objection. We'll talk about more objections in the next video, but that's another common objection. Their spouse or partner or significant other would never agree to it. Well, how badly do they want it? Whether they

don't know how to frame it to their spouse, and that's something you can help them with, or they're not willing to, they're not willing to go through that discomfort, in which case, you know, how badly do they really want what they say they want. So there are a lot of different applications to this. And we'll talk about this in the sales script video when I talk about

overcoming objections, but everything in your life and the lives of everybody is either a problem of knowledge of knowing how to do something or of commitment and being willing to do something, even things that seem like they're not, like not having enough time, it's actually just a problem of not knowing how to do it in less time or not being committed to actually doing it. So that's

a powerful mindset. Now, I'm going to talk about something else. And this is another mindset, you know, this video, I'm just going to go through a bunch of mindsets like this, that it's really important for you to understand. So this is going back to reality fields and perception. Everything you've ever experienced is within yourself, everything, everything that you call life living experience, it's all just you. Think

about this, there is there's no experience that hasn't been processed by your brain and fed to you through your filters. Nothing. I mean, taking taking like LSD is the closest you can get to that. But if you if you're familiar with like the neuroscience on this, there's actually a gap of like, I think a couple of milliseconds, some small gap between actually experiencing things or between, you

know, between this external reality and you actually experiencing them. What you're experiencing right now is like, I don't know, 30 milliseconds or something behind when it actually happened because your filters need to take time to process everything. Everything you're saying right now is being processed through a filter. If you change your filter, then you change your experience and everything comes through that filter, which means everything you've

ever experienced is within yourself, like within your body, like even feelings, right? All of it's within yourself. All you can experience is this field of perception, a feeling of seeing of thinking of believing. All you've ever experienced is within yourself. And this is why I don't understand the idea of blaming others. And I've done it. When I say that, you know, I've done it. I've blamed other

people, plenty. I've had a victim mindset for, for, you know, certain parts of my life, for sure. And it, these were typically the darkest parts of my life. But the bottom line is you have this perceptual field and if you're blaming others for your own perceptual field, well, what are others? Those are just a different part of your perceptual field. You're actually just blaming yourself. And now,

okay, look, because this can be interpreted in the wrong way. I understand that there are external situations that impose, you know, restrictions. I'm not saying that nothing that's going on in the world around you has any effect on you. That's not quite true. All I'm saying is that everything you've experienced, you've experienced is filtered through your own perceptions and, you know, you always have control over those

perceptions. And if you're blaming somebody else something, you're actually just blaming a different part of your perceptual field, which is blaming your filter because your filter is what told you that this was a negative thing. So when you're blaming others, when you're blaming other parts of your perceptual field, you're blaming not them, but your filter. And when you realize this, your filter is actually something you can

control. So you are blaming something that you can control. So don't just blame it. Change it. Change your filter. I'll give you an example. You only have, this happens a lot. You only have like, I mean, there are a lot of these actually. You don't have enough money. You don't have enough time. You don't have enough resources. These are all, you know, quote unquote external things that

you're blaming, but what they really are are elements of your perceptual field that you're saying, these are reasons I can't succeed. These are problems. But what told you they were problems was your filter. So what you want to do is dig in. This is why we rewire your beliefs and change your filter so that your filter says not having enough money. Well, that makes me more creative.

Having enough time. Well, that makes me more productive. Having all these external obstacles, well, that gives me focus and drive and it'll make it more meaningful and overcoming. There's a million ways you can change your filters, but as soon as you realize that everything you've ever experienced is within yourself, you realize that when you blame anything, you're actually just blaming a part of your perceptual field, which

is blaming one of your filters and you can change your filter. So it's like silly. Don't just blame something. I mean, blame it once and then change it. Blaming a part of your filter repeatedly is just a lack of knowledge. Again, everything has either a commitment problem or a knowledge problem. Maybe you didn't know that till now. So that's fine. But now you know. So don't blame

things or blame them once and then go in and change your filters. Everything you've ever experienced is within yourself, within your perceptual field. Anytime you blame something, whether it's yourself or external realities, quote unquote, you're actually blaming a part of your perceptual field. So just go in and change that part of your perceptual field. You know how to do that now. You can rewire your belief system.

You can change your priming. It's not that hard. Just do it. Your perception is all that you can ever experience. In your entire life, I mean, in your entire life, all you can ever experience is within yourself. All you can ever experience is your perception. That's just true, fundamentally. And you can always influence your perception with your priming, with your belief system, with your habits. You always

have control over your perception. You can control it beforehand. This is priming. So like, why you read your goals, et cetera, in the morning. And your identity, they prime you to seek out confirmation bias and strengthen it during the day. They allow you to see opportunities that are in line with your goals, et cetera. This is priming. You can also change your perception afterwards. This is part

of mindfulness and just being aware of this. If you perceive something, to go back to the last life, if you blame somebody, you can actually just say, oh, wait, I'm actually blaming myself in my perceptual field and my filter, and I can change that. You can always influence your perception. So you can always influence your experience of life. This is why the victim mindset, it's not just

a bad mindset. People don't understand this. The victim mindset, quote unquote, it's not like there's the victim mindset and what I call the victim mindset, this mindset of empowerment. It's not like you can choose to live in the victim mindset and you can choose to live in the victim mindset and they're both equally empowering, but successful people live in the victim mindset, so you should do that.

It's not that simple. It's actually the victim mindset is inaccurate. It lacks a complete picture of how the world works. It's a knowledge problem. If somebody's a victor, if they understand how the world works or somebody's a victim, they actually either don't understand how the world works or they don't have the commitment to internalize that understanding on an emotional level by changing your frames and changing your

beliefs. So perception, this external reality field is all you've ever experienced. It's all you are experiencing right now. It's all you will ever experience. You can always influence it. When you realize this, it's almost like you are in a video game and nobody else exists. I'm just a part of your video game giving you what you need to hear. I don't know if that's, I don't personally

believe that's true, but that's irrelevant because it is true in a sense, in the sense that your perception is all you can ever experience in some sense, I'm just a part of your perception of your reality, giving you what you need to hear. Guys, it's kind of trippy. I realized that, but that's why it's so powerful. It's I'm changing your frames. I'm changing your reality. I'm warping

how you view the world. All you can ever experience is your perception and you can always influence that perception. You can always warp it in your favor. You're responsible for all your perceptions. That's interesting. I don't know if maybe you've never heard that before. Anything you perceive, you're responsible for it. Your frames are responsible for it more specifically. If you see a threat, et cetera, and your

heart rate rises, et cetera, that's not necessarily something that you can control, but you can control your perception of that threat. You're always responsible for your reality field because you can control it. If you can control something, something is under your control, then you're responsible for it. You can choose to sort of abdicate this responsibility and just go through life pretending that you don't have control. It's

kind of like the matrix, if you've seen the movie The Matrix, it's kind of like taking the red pill once you realize this. It's like you can go back and just live as a victim, but you know that you're wrong. It's not like that's just a different flavor of life. It's actually an inaccurate way to live. Once you realize this, once you realize that you're responsible for

all your perceptions, whatever you perceive in the world around you is actually a reflection of your filters, which you control, then your life completely changes. You are responsible for everything that you perceive because you can change it. You can control it if you want. It's not actually that hard. It's within your realm of responsibility. Recognize that. This is segueing a little bit into the more of a

one to other people type deal, but it's still all rooted in this personal reality field, so I'll explain. You attract clients like yourself. That's just how it works. This isn't true in absolute. It doesn't mean you're attracting clones of yourself. It doesn't mean you can't work with clients that are different from you, not at all. It's a rule of thumb. It also doesn't mean that this is

like some woo-woo law of attraction. It might be. I don't know. I don't claim to know that, but it might just be the idea of Congress and people are attracted to people who they're similar to, and they're all these ways that subconscious mind can tell whether or not they're similar to somebody in the extent to which they're similar to somebody is a positive psychological trigger. It might

be that. It might be some weird law of attraction, law of the universe type thing. I don't know. I don't think it matters because it's just true. It's just an incredibly useful rule of thumb. You attract clients like yourself. I'm sure you've noticed this. If you've been in business for any significant period of time. Now, what does this mean? Well, if this is true in any real

sense, then you have to become your ideal client. You have to show the behaviors. You have to become the person that you want to attract. Again, it doesn't matter if this is like a law of attraction, law of the universe type thing, or if it's simply psychological filters, unconscious bias, and the ways people pick up on similarities. It doesn't actually matter because it's just super, super true.

If you want to attract a certain type of client, you must become them. What I mean by this is you don't have to necessarily move to where they live or start dressing the same way. Hello. Those are things you could do, but you want to map their lifestyle, their psychological operating system. That is what I'm really talking about, their operating system. That's what you attract. People filter

for similar operating systems, similar worldviews, similar reality fields, if you will, and to the extent that they match, you have a positive psychological trigger, and they're more likely to become your client. You must become your ideal client. Here's sort of a corollary of this that ties into the way we do sales, and also just good practices for running a business. Make quick decisions and do not tolerate

gray area. There are sort of two sides to this. One of them is like personal, and again, these two sides are the same thing because it's all your reality field. One of them, in one sense, applies to you, and in another, applies to your clients, which are all just part of your reality field, but I will differentiate them because that is something you should understand. In one

sense, it's beneficial for you. Make quick decisions and do not tolerate gray area. If any area of your life is gray, meaning you don't know, it's in a state of uncertainty, just make a decision. It doesn't matter what way the decision goes, just make a decision about it. Make it quickly. They've done studies, and people who make the quickest decisions tend to be the most successful. Now,

you still should be able to make good decisions, but as I'm sure you've learned, if you're watching this, any decision is better than no decision, because when you make a decision, you get feedback, you learn, you figure something out, and then you can move forward. Whereas if you don't make a decision, you're left with this gray area, this huge realm of uncertainty, and you haven't learned anything.

Making decisions quickly is good because it makes you learn. You quickly learn whether or not you were right or wrong, and you also don't have this mental space. I'm sure you've had this happen where you have a big client and they get on the phone and they like what you're talking about, and they say something like, we'll get back to you, and all of a sudden you're

thrown into this gray area, and all you can think about is, are they going to say, yes or no, when are they going to get back to me? That eats up so much of your mental space that you could be using for other pursuits that push your life and your business forward or just make you happier. So make quick decisions and do not tolerate gray area, and

this will have tremendous benefit to your mental clarity and your ability to learn quickly. Now, how does this apply to your clients? Well, as they enter into your reality through the sales process and to the extent that you attract people that are similar to you, they'll also make quick decisions, and they'll also not tolerate gray area, they'll just say, yes or no, quickly, no gray area, they'll

give you a yes or they'll give you no. It's almost spooky how this happens, when you start making quick decisions and stop tolerating gray area, your clients start doing the same thing. Again, I don't know if this is a law of the universe, some spiritual thing, or if it's just simple science. I don't really care because I just know that it's true. Okay, now, before we talk

about that, actually, I want to touch on this slide one more time. Like, you must become your ideal client. Well, we've talked about how people don't have life, or people don't have business problems, they just have life problems. Same goes for your clients, and what this means is, if you want to become, you want to attract your ideal clients, you actually have to get your life together.

You have to, you know, you'll attract clients like yourself, and so you really want to make sure that you don't have any areas of your life out of whack. If you're in debt, you'll probably tend to attract people who are in debt. If you don't work out, you'll be more likely to attract people who don't work out. That's just the way it works. So get every area

of your life together, and you'll start attracting just incredible, incredible clients that have all areas of their life together, and working with you is just a win-win, and you just help them explode, and it's an incredible experience. So, you know, a corollary of this is get all your, all the areas of your life together. So now I want to get into another perspective on selling. And this

is a perspective about sort of what good sales looks like. So the people who've sold to you most, people who've sold you the most things, the most ideas, the most whatever are, and you know, all anybody's ever selling you is different reality fields. So there's really no distinction between what they sold you, not really, but the people who've sold you the most, the most futures are your

parents and or your friends. And when you think about your parents or your friends, you know, you don't, you're not going to ever use the words like sleazy or scammy. You know, your parents aren't scamming you, at least, you know, they maybe unintentionally if they're trying to like get you to go to college or something, but they don't, they don't have bad intentions. They have good intentions,

same for your friends. It doesn't matter. It could be wrong, they could, they could be like pushing you, but you know it comes from a place of good intention, you know, in almost all cases, if these are good friends I should say. So that's what sales is really, you know, when your parents got you to eat your vegetables, when your parents got you to do your homework,

when your friends got you to go to that sick concert even when you wanted to stay home, that's your role as a salesman. It is to, you know, give people better futures. And the best way, you know, you already know a lot about selling a ton because you've been sold so many times in a beautiful way by your parents and your friends. So when you sell the

people, the way you sell should be almost parental or like you're a good friend, like you're their best friend and you're just telling them what they need to hear. You're selling them a better future, a new reality field. So this is a framework for you and selling. Now here's another one. Here's another framework. Because again, this is one of those trippy things. If I am talking to

you right now, in some sense, I am just a part of your perceptual field. I'm a part of what you're perceiving. I'm a part of you. If you're hearing what I'm saying, then your filters allowing it to go through. In other words, you are actually allowing this to go through. If you're listening to what I'm saying and it's changing your perceptions, et cetera, it's actually you allowing

yourself to be sold. It's you selling to yourself. Similarly, when you sell to somebody in that same sense, you can think of it as them selling themselves. If they're listening to you, if they're allowing their beliefs and their reality to be changed by you, in a sense, it's their perceptual, their own perceptual reality selling themselves on something. In that sales context, you can say that you don't

even exist. You're just a mirror. You're just a mirror for them, for their own reflections, their own frames, their unconscious beliefs. If they get mad, if they think you're trying to scam them, for example, that's something a lot of people who don't have experience selling fear, then it's actually them afraid of themselves. They're just afraid of part of their perceptual operating system. This is why it actually

doesn't make sense. It's natural to let your insecurities sort of cloud your sales experience and be fearful et cetera, but it's not really accurate because the sales process is in a very real sense. Somebody either allowing themselves to be sold or resisting a new reality or resisting allowing themselves to be sold. In a very true sense, you don't exist in the sales conversation except for as a

mirror for their own unconscious frames. So worst case scenario, they just become a lot more aware of their unconscious frames. Best case scenario, they become a lot more aware of their unconscious frames and they decide to change them by paying you. Both of those are good outcomes, whether or not they say yes or no, and neither of those should involve you. If you let your fears, your

insecurities, et cetera come into the sales process, well, that's just letting your perceptual reality influence the sales process in a negative way. So we'll talk about all this. You'll get a better sense of this in context when you go through the next video and practice selling, but it really, really helps to imagine that you're just them selling to themselves. You're like a part of them. You're a

part of their perceptual operating system because you are, that's actually true. You're in a real sense a part of them and you don't exist except as a mirror for them. This is a very powerful sales mindset. Now, what does this mean? Sales is world breaking. Well, you actually probably have a lot of context for what this means. In fact, if I just pause right now, I want

you to, yeah, let's do that. I want you to pause and just think about what this means based on what we've talked about before. Sales is world breaking. What does that mean? Just think about it. You're probably thinking the right thing. People go through life with their perceptual reality being filtered through their unconscious frames. Sales is how other human beings change those frames. That's what influence does.

It allows you to change these filters, these belief systems, these thoughts, and all people can have their experience is their perception. That's their world. Their perception is their world. Their perception is dictated by their frames. So by selling, by changing their frame, you are breaking their world. You're breaking it. Now you're breaking it in a good way if you are ethically aligned, et cetera. And you're helping

them step into a better future. But to do that, you have to break their existing world. You have to break their frames. Sales is the process of breaking somebody's world and reiterate this one more time just because it's kind of, a lot of you have maybe never heard this perspective on sales and how deep it is and how sort of trippy it is to think about. So

people go through the world living in all they've ever experienced, their perceptual reality, their reality field, as I call it, and everybody wants some sort of better future. That's where sales comes in. A sale happens when a salesperson breaks the perceptual reality of the other person and shows them that, yes, that future is possible, and yes, you are the best option to deliver it. And often in

order to get to that, you have to break a lot of other frames that they have. Like for example, they don't have enough time. That's an objection. There's a ton of frames that you can break and we'll get into this again in the script and you don't understand any concept. But sales is world breaking. Sales is the process of breaking somebody's perceptual frames in a way that

gives them a better future. Sales is world breaking. So what you want to do is break their world and in its place build a better one. As part of the sales process, you are going to break down certain beliefs that they have. Certain filters, certain parts of their perceptual operating system. Now, you don't want to do this just like rampantly. You can actually harm people a lot

by selling poorly. You want to do this with a lot of care and a lot of practice. But what you're fundamentally doing when you do it well is you're breaking their world. You're breaking parts of their filter and replacing them with better filters that change their perceptual field, their reality field and give them a better one. They're now saying, which in many cases means they're now saying

yes to what you're buying and you'll help them continue to build a better reality. In some cases, they'll say no, but they'll still have a mirror. They'll still have greater awareness of their perceptual reality and you can still change their filters to give them a better reality. Whether they say yes or no, still improve some of these life when it's done well. Still world breaking, you still

break their world and then its place build a better one. In some cases, that better world involves them paying you. In some cases, it doesn't. But in all cases, it involves breaking their world, warping their reality field. Okay. Now, I've alluded to this, but there is certainly a dark side to being able to work reality. Once you understand these truths, you can actually downright manipulate people. You

can get people to do sort of anything. It's really, really scary if you think about the implications of this and once you get good at this. In fact, there are plenty of stories I don't even need to name names and I'm sure you're already thinking of people who have used the dark side of this. So there's a reason that I've so far vetted people who have come

into this program extremely carefully that I've made sure they have their values in the right place, et cetera, because it's a little bit like the Force from the Star Wars movies. It's this powerful thing that only an elite few sort of warriors have and you can use it either to protect humans and give them better lives or you can use it to without regard for other people

improve your own life. And this is a lot of negative consequences. You can just completely destroy other people's reality fields for the sake of bettering your own. Now, here's the one thing that I want to provide you with, the one perspective that I want to provide you with that will help you avoid the temptation of the dark side. So when people use this, when people use sales

and reality warping, as I call it, world breaking to negative extent, they actually are operating in a particular reality and it's a win-lose reality. It's a reality of in order for you, in order for me to win, you have to lose in this context in this situation. You know, in order for me to make more money, I have to scam you and do something that's not actually

good for you, but I'm tricking you. That's sort of a belief that's a reality the person is living in and it's not a true one. It's not an accurate reality. So again, people who fall into the dark side are just actually falling into an inaccurate reality, but it's very, very tempting. It's something that you want to avoid. The truth is because everybody, you know, in a sense

is living in their own video game and in a sense to them, everybody else is just part of the video game, that's a real part of, you know, once you understand that all somebody ever perceives as themselves, that's true. And since everybody has control over their filters, everybody has responsibility for filters. You can always improve your reality. You can always have a positive situation. Everybody living in

the world right now can win if they're not winning. It's either a knowledge problem or a commitment problem. Nobody's ever shown them how or they're not actually committed to it. One of those is external. One of those is internal, but and by the way, even knowledge problems are sort of commitment problems because any problem out there has a solution. You just have to be committed enough to

go find it. So that's a different perspective. Everything is really a commitment problem. Sometimes you need to be committed enough to find the knowledge, but it's simpler to say everything is either a knowledge problem or a commitment problem. So back to this, this warning, you know, you really do control this sort of mysterious force. People won't be able to, they won't really understand what you're doing, how

you have such an influence on them, because you understand these weird crazy truths that people only perceive themselves and you're just really positioning yourself as a vehicle for their deepest desires. And you can sell them anything if you want to. And so be very careful because using the idea of reality warping, especially the sales script that I'm about to give you, you can do a lot of

damage and I do not want that. That's the last thing I want. If that actually started happening, I'd probably take this course down and stop teaching it or teach it only to an exclusive view. But I don't think that will happen because I think most people are good and I think most people will use this for the benefit of themselves and other people. Because a win-win reality

is the reality that we actually live in. If you understand that, if you understand that, you can win and everybody else can win because everybody is playing their own video game in a sense, then the temptation of lessons. Because all you need to do is find a win-win reality and win-win way to use reality warping. Okay, so this was probably a bit of a trippy video. There's

a reason that I said you want to watch this a bunch of times because the first time it's going to be like you watch this crazy movie and then you just go back to your life and you might forget pieces of it, but it really is like taking the red pill in the matrix. Once you have familiarized yourself with this concept, you can't really go back because

you understand all these things. You understand that all you ever experience is your perception and you can always control your perceptions. So you're always responsible for your experience and your perceptions. You understand that people are sort of just living in their own video games in a real sense and they can always win their own video games always because they have control over their perceptions, even their definition

of winning. So there's so many implications of this. So many. I could create a much longer video on this as I said. But now that you understand this, now that you'll be watching this video a bunch of times, I want you to go create a better world. Go warp your reality. Go change your frames. Go create the world that you want and then go do that for

others. Go help others create better futures. Go help them warp their own realities and get what they want. Guys, it's really that simple. They're responsible for your perceptions. So change them. Then go help others change theirs. Go create a better world and never look back. All right, that is it for this video. In the next video, we'll talk about the sales script, how you can do this

in the context of strategy sessions, how you can break somebody's world. And I'm incredibly excited to see all the results that you guys get from this. So go create a better world and never look back.