OS Compiler
OS Compiler · Master Roadmap
The deterministic build map for the 0HR Brand OS. Every asset, prompt, and output section categorized as LOFI BLUEPRINT (strategy/wireframes) or HIFI PROTOTYPE (ready-to-deploy assets). Compiled from the Master Template v1 (LOCKED).
OS Compiler · Master Roadmap
The lead-generation factory, mapped end to end. Every artifact the install produces is classified into two build states so an AI session can generate it deterministically from canonical spec.
Note
Compiled from 0HR Brand OS Master Template v1 (LOCKED 2026-05-12) — the brand-agnostic contract CC reads at runtime. This roadmap is the human-readable index; the machine contract lives in the source doc + /lib/brand-os/*. Both stay in sync per the Master Template's HARD RULE. The locked per-component spec tree lives at Canonical and is not modified by this roadmap.
The two build states
LOFI BLUEPRINT
Strategy · wireframes · prompts · specs. The thinking. Positioning, offer math, voice rules, the prompts and intake schema that drive generation. Not shipped to a domain — consumed by the next stage. Reviewed at the Doc/wizard LOFI gate.
HIFI PROTOTYPE
Ready-to-deploy assets. The output. Render-ready copy, pages, emails, ads, decks that sync to brand.assets and ship to a domain. Reviewed at the HIFI wizard gate, then POC-approved.
The rule of thumb: a LOFI artifact is read by another generation call; a HIFI artifact is read by a customer.
Pipeline flow
Intake
Tell us about your business — 29 questions, 10 minutes.
Foundation
AI builds your strategy — positioning, offers, and playbook.
Components
14 deliverables generated — from landing page to nurture emails.
Go Live
Published to your domain. POC reviews, approves, we provision.
Every brand install walks the same path. Intake fills the schema → Foundation compiles the LOFI BLUEPRINT layer → Components render the HIFI PROTOTYPE layer → Go Live ships approved assets to the domain. QA (Section 25) auto-runs on every section before it advances.
Inventory at a glance
LOFI BLUEPRINT — the strategy layer
The thinking the factory runs on. Sources are locked references; sections are generated strategy that cascades into every HIFI asset.
Sources (read at runtime, never rewritten)
| ID | Asset | Role |
|---|---|---|
SP | System Prompt — Growth Writer | Loaded as system message on every call |
P0 | Customer Feedback Analysis | Prereq for P1 · feeds Section 1A |
P1 | Targeting + Positioning + Offer | TMS · positioning matrix · $100M offer |
P2 | Profile Copy | LinkedIn · IG · FB |
P3 | Sales NBO | Q for {TM} + "If I offered" |
P4 | Sales Content | 6 sales deliverables |
BIG-PAPI | Don Draper Master Campaign | Avatar · Resonance · Offer suite · NBO |
COS | Content Creation OS | ideate→create→promote loop |
SERP-BRIEF | Optimized Article Brief | SERP JSON → blog brief |
VG-REF | DH Voice Guide | Structural target for N3 |
TARGET-REF | DH Targeting Blueprint | Structural target for P0 / 1A |
| + 15 more | refs · templates · creative library | see Master Template Part 1 |
New prompts to write (N1–N5)
| Prompt | Output | Status |
|---|---|---|
N1 | 3 ad creative briefs | TO WRITE |
N2 | Render-ready blocks for 4 funnel page archetypes | TO WRITE |
N3 | Voice Guide Doc (VG-REF structure) | TO WRITE |
N4 | 1st-person trust case study | TO WRITE |
N5 | 12–27 email nurture sequence | TO WRITE |
Strategy sections (generated, cascade downstream)
| § | Section | Tier | Cascades to |
|---|---|---|---|
| 1A | Customer Feedback Analysis | 0 | 1B · 2B |
| 23 | Brand Voice Guide | 0 | all sections (voice anchor) |
| 24 | Terms Translation Table | 0 | all sections (≥3 branded terms) |
| 1B | Targeting Score + Persona | 1 | positioning · all copy |
| 2 | Positioning Analysis + Statement | 1 | resonance · pages |
| 2B | Resonance Map (StoryBrand) | 1 | 22A · 22B |
| 2C | Positioning Table + Design Brief | 1 | design · comparison assets |
| 3 | Offer Score + 12-Section Explainer | 1 | 3B · 3C · 12 · 22A · 22B |
| 3B | Offer Productize Table | 1 | 3C |
| 3C | Offer Automation Table (COGS) | 1 | margin governance |
→ Canonized first: LOFI-01 · Offer Blueprint (Section 3 — the keystone that cascades into the entire HIFI layer).
HIFI PROTOTYPE — the ready-to-deploy layer
The output the customer reads. Every section renders to brand.assets and ships through a master template (MasterLanding / MasterAccess / etc.) — no hand-rolled HIFI.
Tier 1 assets (every install)
| § | Asset | Renders to (brand.assets.type) |
|---|---|---|
| 4 | LinkedIn Profile | linkedin_profile |
| 5 | Instagram + Facebook Bios | ig_profile · fb_profile |
| 6 | Sales NBO — Email | nbo_email |
| 7 | Sales NBO — Social Post | nbo_post |
| 8 | Sales NBO — Story (3 frames) | nbo_story |
| 8B | Direct Response NBO | direct_response_nbo |
| 9 | Lead Qualification Flow | qualification_flow |
| 10 | Appointment Setting Sequence | appointment_sequence |
| 10B | Full-Funnel Email Nurture (12–27) | nurture_sequence (multi-row) |
| 11 | Lead Conversion Question Set | conversion_questions |
| 12 | 125-Word Offer Explanation + 60s | offer_explanation_125w |
| 13 | Offer Enrollment Script | enrollment_script |
| 14 | Canned Responses (Objection Table) | objection_table |
Tier 2 content + creative (paid install)
| § | Asset | Renders to (brand.assets.type) |
|---|---|---|
| 15 | SEO Keyword Set | intake_data.blueprint.keywords |
| 16A | 3rd-Person Case Studies | case_study_3p (1/study) |
| 16B | 1st-Person Trust Case Studies | case_study_1p (1/study) |
| 17 | Blog Content Briefs | blog_brief (1/brief) |
| 18 | YouTube Content Briefs | youtube_brief |
| 19 | Social Content Briefs | social_brief |
| 19B | 5-Post Launch Sequence | launch_sequence (multi-row) |
| 20 | Content Distribution Checklist | distribution_checklist |
| 21 | Ad Creative Briefs (3 variants) | ad_creative (3 rows) |
| 22A | Sales Page / Landing Page | sales_page_blocks |
| 22B | Strategic Pitch Deck (10 slides) | pitch_deck_slides |
| 22C | Case Study Page | case_study_page |
| 22D | Apply + Confirmation Page | apply_confirmation_pages |
→ Canonized first: HIFI-01 · Sales / Landing Page (Section 22A — the asset the Offer Blueprint cascades into).
Governance layer (applies to both states)
Build order
Master Index (this page)
Every entry categorized LOFI / HIFI. Done.
First pair — prove the compiler
LOFI-01 Offer Blueprint → HIFI-01 Sales Page. The keystone cascade (§3 → §22A) in /os/standard format with machine-executable Technical Reference.
Canonize all sections — done
All 35 sections now have a /os/standard page (Header · Pipeline · Technical Reference), deterministically compiled from _sections.json by scripts/compile-os-roadmap.mjs. Edit the registry, re-run the compiler — pages regenerate identically. This is the OS Compiler.
Wire to code (next)
_sections.json ↔ /lib/brand-os/* stay in sync. Validators, sync-map, brand-wall codified. Acme Care test fixture (Part 16) runs E2E.