1B · Targeting Score + Persona

LOFI BLUEPRINT · Section 1B · Tier 1locked

Purpose: Score targetability and build the persona from real feedback — the avatar every piece of copy speaks to.

Inputs → Output

Sources

SPP1.part1

Reads

block_bsection_1a.output

Writes

brand.who.avatar (jsonb)brand.who.problem_layers (jsonb)

Pipeline

Load anchors

SP loaded as system message (voice anchor, Rule 4). Task prompts: SP · P1.part1. Pull ≥3 reference IDs (Rule 2). Reads locked upstream: 1A.

Generate

TMS Score (76% → 96% format) + Persona with Demographics + Psychographics with voice-of-customer quotes

QA gate

Section 25 auto-runs QA L1 (24 checkpoints) + L2 (6 brand gates). Any L2 fail = REJECT → rewrite.

Cascade

Locked output becomes read-only input to: 2, ALL_COPY. Names must stay identical across sections (cross-section consistency).

Technical Reference

Generation contract (machine-executable)

section: "1B"
id: s01b-targeting-persona
state: LOFI_BLUEPRINT
tier: 1
sources: ["SP", "P1.part1"]
inputs:
    - block_b
    - section_1a.output
output: "TMS Score (76% → 96% format) + Persona with Demographics + Psychographics with voice-of-customer quotes"
cascades_from: [1A]
cascades_to: [2, ALL_COPY]

Supabase sync map (from Part 10)

Section 1B ->
  brand.who.avatar (jsonb)
  brand.who.problem_layers (jsonb)

SCHEMA NOTE: verify all jsonb paths + brand.assets type values against live Supabase before write. Flag missing columns in the PR; never create new columns without review.

Note

This is a LOFI artifact: its consumer is the next generation call, not a customer. Reviewed at the Doc/wizard LOFI gate before any HIFI section reads it. Source of truth: Master Template Part 3 + the Master Index. To change this page, edit content/docs/roadmap/_sections.json and re-run the compiler.