2 · Positioning Analysis + Statement

LOFI BLUEPRINT · Section 2 · Tier 1locked

Purpose: Lock the market-of-one positioning statement that differentiates the brand from every me-too alternative.

Inputs → Output

Sources

SPP1.part2

Reads

block_c

Writes

brand.why.positioning (jsonb)brand.why.market_of_one (text)

Pipeline

Load anchors

SP loaded as system message (voice anchor, Rule 4). Task prompts: SP · P1.part2. Pull ≥3 reference IDs (Rule 2). Reads locked upstream: 1B.

Generate

Positioning Score (4 variables) + locked positioning statement

QA gate

Section 25 auto-runs QA L1 (24 checkpoints) + L2 (6 brand gates). Any L2 fail = REJECT → rewrite.

Cascade

Locked output becomes read-only input to: 2B, 22A, 22B. Names must stay identical across sections (cross-section consistency).

Technical Reference

Generation contract (machine-executable)

section: "2"
id: s02-positioning
state: LOFI_BLUEPRINT
tier: 1
sources: ["SP", "P1.part2"]
inputs:
    - block_c
output: "Positioning Score (4 variables) + locked positioning statement"
cascades_from: [1B]
cascades_to: [2B, 22A, 22B]

Supabase sync map (from Part 10)

Section 2 ->
  brand.why.positioning (jsonb)
  brand.why.market_of_one (text)

SCHEMA NOTE: verify all jsonb paths + brand.assets type values against live Supabase before write. Flag missing columns in the PR; never create new columns without review.

Note

This is a LOFI artifact: its consumer is the next generation call, not a customer. Reviewed at the Doc/wizard LOFI gate before any HIFI section reads it. Source of truth: Master Template Part 3 + the Master Index. To change this page, edit content/docs/roadmap/_sections.json and re-run the compiler.