Welcome to the Program!

Hello, and welcome to the Six Figure Agency Accelerator Program. You've made an amazing decision to invest in yourself and join this program, and we will be walking you through every single step that you need in order to build a Six Figure Agency that you can use to live the lifestyle of your dreams, generate tons of cash and clients, and create a real impact on the world. I'm

incredibly happy that you've decided to invest in yourself, and this is the start of an amazing, amazing journey, and we'll be there with you every step of the way. I'm going to start off by introducing you to the foundational transformation that this program will provide, and I'm going to use a metaphor to tell you about it. So the metaphor is the sailboat versus the speedboat. This program

is going to turn you from a sailboat into a speedboat. Now what does that mean? What is a sailboat? I classify a business or a freelancer as a sailboat when you've been able to generate 1,000 or more US dollars per month in cash flow, but if you stop working, you stop making money. So you're on this constant hamster wheel of needing to work in order to make

more money. You have a strong core skill set, but you haven't yet leveraged your expertise to create a core offer that is automated and can make you money and deliver value to clients without you running the hamster wheel and trading your hours for dollars. And if for some reason you lose momentum or you get sick or you lose a key client or some sort of crisis happens

in your business, you could be thrown into the red zone, maybe even back to where you started, you know, going into debt, having low cash, generating a lot of stress, fear, and reactivity. And this is not a place anybody wants to go to. In fact, this is one of the biggest fears that drives business owners in your stage. So we want to avoid this. So this program

is going to turn you from a sailboat into a speedboat. Now let's look at what a speedboat is in terms of businesses. I classify a business as a speedboat when it generates $10,000 or more per month automatically. Even if you decide to take a month off, you've turned at this point your expertise into a set of core offers that generate cash for you on an ongoing basis

without you actually delivering the value yourself, meaning you don't have to do the implementation work that's done for you and you just manage the business. And finally, if you do experience a real crisis, something that really threatens you or your business. Some of the things that we talked about before, like losing a key client or getting sick or something like that. First of all, these will be

more rare because you'll have the systems, the foundation in place to avoid these things in the first place in most cases. And when they do happen, you will have the savings, the systems and the self confidence to easily solve them, step over them and move on your way. So this is the metaphor that I use to explain what this program will do for you. It'll take you

from a sailboat, a freelancer generating at least $1,000 per month that's trading dollars per hours for hours or trading hours for dollars to a speedboat, a business that automatically generates $10,000 or more per month. You can take time off and you keep generating that much money. And when crises happen, you're fine. You can deal with them because you have the bandwidth. So the crucial difference in this

metaphor is that a speedboat has automatic momentum so that you can focus on the direction. If you are in a sailboat, you have to constantly focus on making sure that your sails are catching the winds. If the wind dies down or changes direction, then you're stuck floating in the middle of the ocean. You have to focus some part of your energy at all times on making sure

that your sails are catching the winds and you have enough momentum. In a speedboat, this isn't the case. You have an engine. You have gasoline. You have fire. You have an igniter. You can create your own forward momentum. And this makes all the difference because then all you have to do is keep your hands on the steering wheel and decide what gorgeous island you want to end

up on. The crucial difference between a sailboat and a speedboat is that a speedboat has automatic momentum. So all you have to do is steer the ship, steer your business in the direction you want to end up in. You don't have to worry about cash flow or generating enough clients. All of that is taken care of and you get to focus on impact and mission. So an

engine automates momentum and that is fundamentally what this program provides you with. An engine. A way to generate cash and clients on demand so that you don't have to worry about making enough money. You don't have to worry about sinking below the waves of stress and that cash red zone. You'll have automatic momentum, automatic cash flow and you can just focus on direction. So there are actually

different engines you can build for businesses. But I think an agency is the single best one. An example of a different type of engine would be online courses, building online courses and selling them. That is a good way to build up passive revenue. But for a lot of reasons, it's not right for most freelancers to dive right into. An agency on the other hand is actually very,

very easy for most freelancers to set up and has a ton of benefits which I'm going to walk you through. First an agency is incredibly scalable and does not require more of your time as it grows. So the way that we're going to be teaching you to set up an agency, you don't have to continually invest more and more time when you get more clients. It won't

be a scenario where you get a new client and that adds an extra 5, 10, 20 hours per week to your work. We're going to show you how to outsource it, how to automate it so that unless you really enjoy doing the work and want us to do it just out of pure enjoyment, you don't have to do any of the actual value delivery work. You can

close a new client and that'll just be pure cash in your pocket. So it's very scalable and does not require more of your time as it grows. Next an agency one set up can generate $10,000 or more per month without too much work on an ongoing basis. In fact, you can work as easily as little as 4 hours per week if you want and then you'll have

plenty of extra time to either still do work that you enjoy or do work on a different business model or mission driven work or whatever you want with the agency as an engine and you just have to make sure the engine is running well. Finally, because of these characteristics, an agency can act extremely well as a core cash generator for an impact driven business or a more

risky business model that you want to test. So maybe you're the kind of person, maybe you're at the point in your life where you just want a cash flow source that you can maintain while working as little as you want, you know, 4 hours per week and that'll make you happy and that's okay. That's certainly a worthwhile goal to have and if you achieve that, that is

a tremendous accomplishment. A lot of people in this program, however, talk about impact, how they got into business because they wanted to have a positive impact on the world. They wanted to contribute something and if that's your motivation, an agency is the perfect engine for you because it can ensure that you're consistently making $10,000 or more per month, which is more than enough to cover living expenses

in just about any country and save up, you know, plenty of savings and you can then with that buffer, with that safety net work on a riskier or more impact driven business model. This is exactly what both ZenOS and different hunger, the two businesses that are partnering to bring you this course are built around. So ZenOS is my business and we have an agency as the engine.

We build funnels and do ongoing consulting work for businesses and on top of that, we're building out a software platform that is much more risky, more of a startup type business model, but we don't have to look at funding or anything like that from the outside because we have this core cash flow generator internally. And hunger is a little bit different, but it has a lot of

similarities that may be more relevant to most people taking this course, which is different hunger has a media agency at the core. And that provides the cash flow for the business while a more community centric online course focused impact driven business model is being built up around it with ongoing subscription products and online courses and things like that, which can take a little bit more time to

build up. So an agency can act as a wonderful core cash flow generator for an impact driven business or a more risky business model. So for these reasons, I think that an agency is the perfect business model for freelancers to use to transition into having a real business, being able to take time off and scale their income beyond the hours they work while setting themselves up to

make a real impact on the world and build an amazing legacy. So that's it for the introduction. And I want you to think about what your life is going to look like when you have tons of clients, plenty of cash, a whole new range of freedom, and a whole new horizon of impact before you, speeding across a blue ocean in your speedboat with your engine humming. We'll

be teaching you exactly how to do that. I'm incredibly excited. You've just embarked on a life changing journey that you are not going to regret. And you will look back upon this day as one of the transformational days of your life. I will see you in the next video. That's good. Go. You