Components · The 14 Install Deliverables

Every brand install delivers these 14 components. Each has a Reviewer-locked structural spec + POC-owned voice rules. AI generates LOFI → POC reviews + locks → HIFI renders from locked content_json.

LEGEND
  🟢 copy_locked    POC has approved the content_json
  🟡 partial        LOFI generated, awaiting POC review or refinement
  🔴 stub           prompt not built · spec pending

Pages (8)

#	Slug	Status	Template	Purpose
01	landing	🟢 (MCM)	MasterLanding	Lead capture · quiz-as-opt-in · CTA opens modal
—	bridge	🟢 (MCM)	MasterBridge	Post-opt-in redirect · 5 sections · dual conversion
02	resources	🟡	MasterResources 🔴	Access page · LM stack · referral callout
03	pre-sell	🟡	MasterPreSell	Long-form NBO · 8 sections · ONE CTA (MCM)
04	qualifier	🔴	MasterQualifier 🔴	Multi-step form · scoring · routes to schedule or nurture
05	schedule-call	🔴	MasterScheduleCall 🔴	Calendar embed · sets the consult
06	confirmation	🔴	MasterConfirmation 🔴	Post-booking · prep instructions
07	purchase	🔴	MasterPurchase 🔴	Checkout · Stripe/ThriveCart
08	onboarding	🔴	MasterOnboarding 🔴	Post-purchase landing · next steps

Assets (6)

#	Slug	Status	Output	Purpose
09	ad-creative-set	🟡	JSON · 3 variants (hot/warm/cold)	Meta + Google ads · same offer · awareness-level segmented
10	lm-content	🟡	Dynamic per-quiz HTML	The lead magnet body (e.g., Care Plan personalized to quiz answers)
11	lm-delivery-email	🟢 (MCM, draft)	Resend send	First email · delivers LM + drives to bridge
12	nurture-7-email	🟡	Resend sequence	Daily for 7 days · Booking confirm + case study + last call + follow-up
13	sales-script-objections	🟡	Markdown	Lead qualification + appointment scripts + 15+ canned objection responses
14	ai-agent-config	🔴	VAPI persona + system prompt	24/7 AI · qualification flow · human transfer in under 60s

Per-component lock state (live)

Each component in brand.config.engine.components[slug]:

{
  "content_json": { /* the data */ },
  "copy_status": "draft" | "copy_locked" | "hifi_locked",
  "copy_locked_at": "ISO timestamp",
  "hifi_locked_at": "ISO timestamp",
  "copy_locked_version": 1,
  "poc_score": 9,                  // brand-specific (POC reviews)
  "reviewer_score": 8,              // system-level (Reviewer if escalated)
  "poc_notes": "...",
  "edits": [/* sync'd from Doc */]
}

Component → Roadmap mapping

Component	Roadmap node	Roadmap level
#01 Landing · #02 Resources · Bridge · #10 LM Content · #11 LM Email · #12 Nurture	02 LEAD GENERATION	Level 01 (Revenue · 3 wks)
#04 Qualifier · #13 Sales Script · #14 AI Agent	03 LEAD QUALIFICATION	Level 01
#03 Pre-sell · #05 Schedule · #07 Purchase	04 CLIENT ACQUISITION	Level 02 (Profit · 6 wks)
#06 Confirmation · #08 Onboarding	05 CLIENT RETENTION	Level 02
#09 Ad Creative Set	02 LEAD GENERATION (Dynamic Retargeting)	Level 01

Voice rules per component

Voice rules live at brand.config.brand_os.voice_rules and OVERRIDE master template defaults per brand. POC owns these.

MCM voice for #03 Pre-sell (POC: Steve):

NO em-dashes · NO bullets · NO AI tells · NO pricing · ONE CTA only
NO promises of Andrea personally delivering care
Outcome triplet verbatim: "safe, comfortable, and cared for at home"
Origin story canonical verbatim
Inter font only

Other brands apply their own voice rules to the same master template.

Source memory

project_canonical_install_deliverables
project_role_taxonomy
project_mcm_presell_locked · project_presell_master_template
project_hifi_landing_master_template · project_landing_modal_pattern
project_bridge_page_locked
project_mcm_install_references