L1 · 03 Lead Qualification

Purpose: Filter out leads who aren't a great fit.

Slug	Name	Kind
`l1.lead-qual.script`	Qualifying Script	asset
`l1.lead-qual.ai-agent`	AI Qualification Agent	config

Where the Qualifying Questions live: ON the landing page as the Quiz, NOT a standalone deliverable. See [[project_quiz_is_core_to_install]].

Where the Qualifying Page lives: in the L2.04 Booking Flow bundle.

`l1.lead-qual.script`

5-7 qualifying questions + scoring rubric. Used by AI agent + human team during discovery calls.

Generated from foundation.SalesPlaybook → Deliverable 1 Lead Qualification (sliced, deterministic).

`l1.lead-qual.ai-agent`

VAPI voice + chat. Config blocks:

Persona (name, voice, style — e.g. "Morgan" for MCM)
Knowledge Base (synced from brand foundation + brand-specific KB docs)
Tools (book call · escalate to human · capture lead · log to CRM)
Escalation triggers (objection patterns · sensitive topics · user request)

Per-brand VAPI assistant ID + 11Labs voice ID stored in Supabase at brand.config.engine.components.ai-agent-config. Credentials live in Vercel env vars per brand project, not in local files.

Reference rule

Min 2 / Max 4 reviewer-rated 4-5/5 library refs per sub-deliverable.