Canonical Components (v18)
L2 · 06 Referral Engine
Request UGC · Draft Copy & Request Referral · Build UGC/Proof Library · Automate Referral Payouts.
L2 · 06 Referral Engine ↺
Purpose: Turn clients into referral partners.
| Slug | Name | Kind |
|---|---|---|
l2.referral.ugc-request | Request UGC/Testimonial ↻ | process |
l2.referral.copy-request | Draft Copy & Request Referral ↻ | asset |
l2.referral.proof-library | Build UGC/Proof Library ↻ | process |
l2.referral.payouts | Automate Referral Payouts | config |
Note: The lead-gen referral mechanic (Share to Unlock) lives at [[l1-lead-gen]]
share-to-unlockbecause referral is baked INTO the LM funnel. L2.06 covers the post-acquisition referral engine (UGC, payouts, proof library).
l2.referral.ugc-request ↻
Trigger window (post-success milestone) · Senja or native capture · incentive (discount / extended access / bonus asset).
Fed by l2.retention.feedback-request — positive feedback triggers UGC ask.
l2.referral.copy-request ↻
AI-drafted referral copy + sharable link. Personalizes for the referrer's network (LinkedIn / SMS / email). Triggered after success milestone or NPS ≥ 9.
l2.referral.proof-library ↻
Library schema · auto-tag pipeline ([[project_curation_library_triple_play]]).
Same library powers 3 use cases:
- AI gen — refs feed pattern extraction for future deliverables
- Public LM — proof + testimonials embed in Trust Center
- Outreach audit — competitive benchmarking + targeting analysis
Schema designed for all 3 from day one. Wizard accepts any URL.
l2.referral.payouts
ThriveCart referral OR PartnerStack OR Stripe Connect rails. Commission % per CLAUDE.md §9 (Path A or Path B autonomy rule).
Auto-pays on referred client conversion. No hope-based tracking.
Reference rule
Min 2 / Max 4 reviewer-rated 4-5/5 library refs per sub-deliverable.