L2 · 04 Client Acquisition

Purpose: Convert qualified leads into paying clients.

Slug	Name	Kind
`l2.client-acq.pre-sell`	Pre-Sell Page	page (3 variants)
`l2.client-acq.booking-flow`	Booking Flow	bundle
`l2.client-acq.payment`	Payment Page	page
`l2.client-acq.conversion-script`	Conversion Script + Objections	asset
`l2.client-acq.ai-followup`	AI Follow Up Agent	config

`l2.client-acq.pre-sell` — Pre-Sell Page (3 variants)

8-section long-form sales page. 3 style variants ([[project_presell_master_template]]):

Short — fast read, mobile-priority
Long — full long-form with origin story, method, FAQ
VSL — video sales letter with sticky CTA

8-section anatomy ([[project_mcm_presell_locked]]):

Hook + headline
Problem agitation
Origin story (founder credibility)
Testimonials (real verbatim only)
Method (the system being sold)
Offer (anchor + early-adopter pricing)
FAQ
Final CTA

Voice rules per-brand override. No em-dashes. No clinical language. No fabrication.

`l2.client-acq.booking-flow` (bundle)

ONE generation call. Produces 4 coherent sub-pieces:

schedule-call — calendar embed page
confirmation — post-booking confirmation
qualifying-page — pre-call qualifier
reschedule — reschedule logic

Shared trust anchors + booking copy + reschedule rules → coherence guaranteed.

Bot-harden the booking event (mandatory). The calendar event must ship hidden: true + notes field hidden + disableGuests: true (one Cal v2 PATCH). The funnel already qualifies leads before the calendar, so the public booking door stays closed with zero friction for real leads — no email-verification / requires-confirmation. See Funnel Bot-Hardening.