Canonical Components (v18)
Brand Engineering (Onboarding Setup)
One-time onboarding step per brand. NOT a numbered level. Brand Intake · Brand Diagnostic · Brand Blueprint.
Brand Engineering
One-time onboarding setup per brand. NOT a numbered level. Fires automatically when a brand submits intake. Outputs feed every downstream level.
| Slug | Name | Output |
|---|---|---|
brand-engineering.intake | Brand Intake | 37-field intake row in Supabase |
brand-engineering.diagnostic | Brand Diagnostic | Targeting · Positioning · Offering · Performance Diagnostic |
brand-engineering.blueprint | Brand Blueprint | 7 outputs (see below) |
brand-engineering.intake
The 37-field intake form. Organized by Brand Blueprint:
- WHY (7): challenge · outcome · why us · 6-12mo goals · key metric · 11-star experience · brand name
- WHO (7): who served · 4-dim problem · desired outcome · fit qualifiers · 3+ perfect-fit URLs · 3+ dream clients · 3+ dream partners
- WHAT + HOW (10): offers · transformation · how it works · pricing · methodology · alternatives · differentiators · authority proof · urgency
- DATA BASELINE (10): leads · qualified · sales · conversion % · sales cycle · LTV months · $ LTV · capacity · marketing spend · opex
- ASSETS + COMMS (4): asset uploads · login links · notification channel · cadence
Gate: intake submit → auto-fires brand-engineering.diagnostic.
brand-engineering.diagnostic
Auto-runs after intake submission. Outputs:
- Targeting Diagnostic
- Positioning Diagnostic
- Offering Diagnostic
- Performance Diagnostic
Sources: intake data + scraped site + GA4/Search Console + socials + competitor analysis (top 5) + SERP analysis (top 10 keywords) + voice capture from reviews/intake.
brand-engineering.blueprint — 7 foundation outputs
Generated by lib/install/foundation.ts (4-step Claude Opus 4.7 chain). Output writes to brand.config.engine.foundation:
- Positioning Statement
- Transformation Statement
- Targeting Blueprint (who served, 4-dim problem map, persona)
- Positioning Blueprint (why us vs alternatives, methodology)
- Offering Blueprint (value ladder, pricing per CLAUDE.md §8)
- Lead Gen Playbook (LinkedIn / IG / FB profiles + Sales NBO)
- Sales Playbook (qualification scripts + objection handlers + close patterns)
Gate: foundation complete → L1 + L2 component generation eligible.
Why this isn't a numbered level
Brand Engineering is the prerequisite onboarding. It happens once per brand. The 3 numbered levels (L1 Lead Gen · L2 Client Acquisition · L3 Daily Ops) are the recurring sprint cycles brands operate within after onboarding completes.
Per [[project_canonical_components_v18]]:
Brand Engineering · ONE-TIME ONBOARDING SETUP per brand · NOT a numbered level.