Leverage: Earn More in Less Time - Different Hunger

what's going on guys so in this video i want to share one of the most profound lessons that i have ever learned initially i learned it from my business coach ian lubers who really helped me understand this concept and what i'm about to share is why somebody like jeff bezos or elon musk they're making billions of dollars

a day in value and why maybe somebody like you is not right and and at the end of the day what it comes down to is where are you spending your time right time is all we have time is far more valuable than money and if you are you know i've talked i talk to clients all the

time and business owners all the time that are making millions of dollars per year but they have no time they have no freedom and they're just soulless and so you know this video is for those of you that understand that time is far more valuable than money and my goal with this video is to really raise your

awareness about where is your time going and then how can you better leverage your time to create massive impact for your business and for your legacy alright so let's dive right in so this is a very simple formula to calculate your current hourly rate and so i've done this before you know we've worked in in our company

with people that are freelancers all the way up to billion dollar brands right and so uh i did this exercise one time with a freelancer who had just quit his job and turns out that his cur his hourly rate what he was making in the business was less than what he would be making as a cashier at

mcdonald's and so that was a a powerful wake-up call for this guy um and so i wanted to just dive into this formula real quick all right so let's say that you are making i don't know 500k to a million dollars per year and you're paying yourself a ten thousand dollar per month salary okay and then let's

say you're like most people you're working full time which we let's be real full time is never 40 hours it's probably more like 60 70 but let's say it's 50 hours a week which is 200 hours a month all right so if you are paying yourself 10 000 a month you're working 200 or 200 hours per month

your hourly rate is 50 dollars per hour okay so you know i'm not saying that's high or low but if you're working in corporate in the corporate world uh you know you spend a few years in that you're definitely going gonna be making at least fifty dollars per hour right so you know i'm i'm assuming that if

you started your business it was probably to make far more than fifty dollars per hour right and so i just wanted to share this exercise so that you can plug in your own numbers and uh you know in the comments let us know what is your current hourly rate you know we're not going to judge you we're

going to help you level it up all right so this is the formula all right so next is well what what should you be spending your time on in order to increase that earnings per hour right because everybody wants to make more money by working less right and to many that sounds like a pipe dream or some

you know internet guru promise but it's very real and next i want to dive in to how you can do that but first i want to share a quote from my boy naval ravikant who is a very successful um investor and entrepreneur founder of angellist angel investor all that good stuff and so he has this quote set

and enforce an aspirational hourly rate if fixing a problem will save less than your hourly rate ignore it if outsourcing a task will cost less than your hourly rate outsource it all right so naval in this quote it's all about gaining leverage right because if you are let's say you're running a digital agency like many of our

clients you know maybe you're selling advertising or facebook ads or ppc whatever it is chances are you're spending your time on low dollar per hour tasks right you're answering client emails you are getting caught up in the weeds you are interviewing low-level hires and that is that should be outsourced just like naval was saying so when it

comes to figuring out where should you actually spend your time there's there's really three things that you want to think about all right so when it comes down to figuring out what to spend your time on you're either gonna do a task you're gonna delegate a task and you're going to delete a task okay so if your

goal is to earn more money by working less then you should be delegating and deleting as much as possible okay and so something that my mentor ian taught me was that every task that you perform has a dollar per hour rate okay so let's say that you are setting up a new sales funnel right well there's there's

two parts of that right one is defining the strategy for the sales funnel that is absolutely a thousand dollar plus per hour task so as a business owner if you want to create massive leverage you should be spending more of your time on those types of tasks right however actually implementing the sales funnel you know setting up

the automation setting up the email sequences setting up the landing pages that is less than a 1 000 per hour task however it's bringing value right so you don't want to delete it you want to delegate it okay so this is just a very simple framework and matrix for you to think about all right like naval said

what's my aspirational hourly rate okay so let's say you're currently making fifty dollars per hour and your aspirational hourly rate is five thousand dollars per hour so sticking to that is is going to be the difference between you going from you know you doubling and tripling your business while working less versus doubling your business through sheer hard

work and labor right and so let's go through another example right and so something that i've been struggling with recently um because we took on a design client after not taking one on for a while and so i've been ending up stuck on a lot of uh client calls right and so for me absolutely i need to

delegate that as soon as possible right because talking to a client that is definitely not a thousand dollar press per hour task it's probably more something more like 250 dollars maybe even 50 dollars per hour right and so this simple exercise is going to provide a lot of awareness for where you should be spending your time because

again if you are making millions of dollars a year but you have no time you have no freedom and you're essentially a slave to the business and i've been there my clients have been there it's not why we started our company right it's not why we started because again if you could be making over 50 dollars an

hour working in corporate america or you know a corporate desk job then you really need to go through this process and identify where should you be spending your time what should i be doing what should i be delegating and what should i be deleting all right so this i hope provided you with a little bit of awareness

around where's your time going where it should be going and how you can start leveling up your hourly rate to achieve far more leverage which will allow you to earn more by working less all right so i hope this was valuable thank you for tuning in and uh i have some resources in the comments below that will

help you actually implement this inside your business so thanks for tuning in