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How to Build a $10K Per Month Agency in 20 Hrs Per Week (Masterclass) - Different Hunger

Matt Kohn · 57:45 · 2018-12-13

Duration 58 MINUTES · Earn $ CREDITS 🔒Share:XINWAFB@

About this video

Ready to start or scale your new model agency? Discover the secrets of the new model inside the New Agency eBook: https://www.differenthunger.com/download-new-agency-ebook/

Transcript

the point of this masterclass is I wanna help you guys build a scalable six-figure plus agency without working ridiculous hours without all that garyvee hustle that you know is just all over these days right so first of all let me tell you a little bit about me and introduce myself for some of you guys who may be

newer to the group and you're just kind of like alright who's this freak so this is me these are some pictures that kind of make me who I am this is me and my beautiful girlfriend who I was able to meet in Colombia after I quit my job and moved over here to start building my business I'm

sure many of you guys have quit your jobs and you know I never thought I'd be able to meet someone like her but it's a really amazing experience to you know pick up and leave and find amazing people across the world over here is our mastermind last year in the mountains of Colombia that was an amazing experience

we're gonna be having our next one this coming May so Juan who is our videographer Juan make sure you're free please Trevor Hall this was one of my favorite musicians who actually inspired the name different hunger I got to interview him about I think it was two years ago for the website and this is my office that

I'm coming to you from right now and then this is my agency where we've been able to work with some amazing clients my team is just amazing and it's you know it's been an amazing experience to build this business but it hasn't been easy and you know that's what I want to show you guys here you know

I I'm very transparent with the entire journey that I go through and I think it's really really important to do that and so you know look these this is the reality of starting your own business right you you know you're getting notifications from Wells Fargo that your bank account is is zero you know your messaging your friends

that your burning out and you're you're just struggling right you know that's that's the reality that unfortunately many people kind of neglect to mention but you know I want you guys to know that you know in this community in this brand and everything that we do you know this is a safe place for you this is a

safe place for you to talk about your struggles for you to open up about burnout depression you know all those things cuz everybody goes through it and I really want to create a culture and a brand that normalizes those dark places that people don't really talk about so you know this is me this is my journey this

was March when I just before leaving for Columbia March 2000 no this was March 2017 no I'm not sure on the dates anyways let's move on so first of all public service announcement you know just some red flags to watch out for online there's there's a very low barrier to entry into the online entrepreneur space and the

online make money space so you know anybody that's selling you anything and they don't have results I don't have success stories they have an excessive number of selfies and pictures in front of exotic cars like my boy Leo here you know like this guy ty Lopez you know who I buy the way I think he's alright but

and also people who quote themselves you know like like this get this joker over here right so you know again people that kind of try to portray a certain persona you know those things aren't gonna last so just look out for these bullshitters online and you know let me know in the comments guys if you've seen any

of these jokers online and and leo leo is my good buddy he knows i'm just joking but let me know if you guys have seen you know ty Lopez in front of his Lamborghini you know everybody and their mother in front of their Mercedes or these exotic cars I mean let me know if you guys know what

I'm talking about here and also you know people that call themselves experts and influencers on LinkedIn I don't know I always just look out for those people because you never know right so alright so what do I do with different hunger with this brand so what we do is we help freelancers and agencies rapidly scale and automate

their businesses in order to scale their quality of life so oh you know there's tons of information online I'm sure you guys have have listened to similar trainings and those sorts of things but you know what we're really focused on is the transformation and that's why we're focused on lifestyle as a big part because you know what's

the point of building a business if you don't have a great lifestyle to support it right so within 12 months of me figuring out my journey and figuring out how to build my business we were able to create an accelerator program that then helped other freelancers and agencies generate over a million dollars in revenue in its very

first year so our beta program really took off and it's you know something I'm really proud to share because I was able to you know learn from people smarter than myself implement get results and then help other people get results and you know mentorship is such a big part of that because the first time I built my

agency it was about a year and some change before I hit six figures and then the latest agency we were able to hit 10k per month within 60 days right so you know mentorship really shortens the curve on that and you know just to speak to some success stories and some of my really great friends that we've

been privileged to work with my buddy leo he built his agency from zero to 24k and literally no time Jerr he joined he joined up with us joined our accelerator program over a year ago and he added I mean he added ridiculous amounts of revenue to his business and also started taking vacations and taking time off right

which is so so important and then kale you know maybe you guys have seen him he's a contributor on Inc on boss babe on Forbes I mean he's all over the place and we were also able to help him rapidly grow his company and again you know achieve that 10k per month mark while also reducing their work

hours right and you know this has allowed us to be fee by some amazing publications The Next Web Forbes Inc you know yada yada yada I don't I don't like bragging or whatever but I like you know I need to show you guys results and show you that I'm coming from a place of you know I've been

through this I've been through the struggle and I know what it's like to implement this in my own business and then also for others right so so you know if you guys are here and you're looking to add more revenue and also reduce your work hours just give me a give me a yes in the comments give

me give me a yes just so I know that you guys are paying attention and that you know this is relevant for you guys all right so you know looking at what separates you know people that grow and scale and and achieve their goals you know what what is it that separates the people that crash and burn

from you know the guys that make it happen right the guys that become high-impact entrepreneurs they achieve what they want out of life thank you Michael for those hearts I appreciate you so what is the difference you know between the guys that just consistently are stuck and burned out and overwhelmed from the people that break through that

and and overcome those obstacles so what that is is its inconsistency right so you know this is a great quote to summarize that the signature of mediocrity is not the unwillingness to change the signature of mediocrity is chronic inconsistency right so you know it's it's you know what does that actually look like inside your business right so

that's inconsistent execution right and and not only execution but before that is inconsistency in your life right are you guys you know do you have Michael I appreciate that feedback my man but you know looking at execution I see it all the time right people quit their job they become freelancers they become entrepreneurs and they just completely

neglect to have a schedule they neglect to have any structure to their days and that results in inconsistent execution okay so inside your business as well you know that leads to inconsistency in lead flow right and then inconsistency in cash and deal flow right so if you don't have a consistent flow of leads and you don't have

a consistent flow of cash inside your business you don't have a business you have a job right and what that means is you're adding risk you're adding stress you're adding overwhelm and burnout into your life and not only that but your business is unable to scale right you can't scale a business that is inconsistent that doesn't have

systems and structure and worst of all is it's a low quality of life right I mean what's the point I know I know we didn't quit our job to jump into becoming an entrepreneur and working 100 hours a week and barely scraping by right I know that's not why we're here and you know that's why I want

to go through this on the master class and create content around this right and and so some of the things that we've found and you know these are the same mistakes I've made before and sometimes I still do right I still make mistakes we all do but the most deadly mistakes that I see are one working ridiculous

hours and doing absolutely everything inside your business right so you're replying to client emails you're doing client revisions you're you're updating files you're organizing you know your inbox right that's that's all super low value task work that's just gonna bottleneck the growth of your business next is you're competing on price and you're charging hourly because you have

no differentiated positioning in the market right if you want to know what that looks like just going up work and it's just a race to the bottom in terms of you know services and freelancers right and then lastly is your your primarily relying on referrals to grow your business instead of predictable growth channels okay so you know

referrals are great but at some point those referrals are gonna dry up right so you need to have consistency with your lead flow and your deal flow inside your business to you know overcome these obstacles okay so you know I just briefly touch on this I'm gonna dive into this a little bit more but what I kind

of referred to the metaphor of you know you're working a lot and you're working more and more but you're not seeing results and and what the metaphor is is it's an invisible jail cell right because you're you're not doing the right things but you're continually doing the wrong things and before you know it you're building up you

know such a inconsistent and non scalable business that you're stuck right because for example you know I see it all the time you know freelancers are super hungry to get more clients they go out and they get more clients and the clients actually say yes and then they onboard five to ten clients and then within the next

few weeks their whole business explodes because they don't have capacity they don't have systems they don't have processes in place that allow them to take on those clients right and if you don't have the capacity to scale it's literally a jail cell right it's it's literally you know it's another desk job right so you know that's that's

what we want to avoid that's what I want to make sure everyone in here avoids right so you know first of all like I said before I want this to be a very close-knit community and I want to get to know every single one of you guys in here and I truly mean that right now we have

1500 people you know that's that's a great amount of people I really want to get to know you guys and you know if you need help with these things I'm offering a free growth assessment with myself and my team so that we can audit your current business and define your goals and then develop a crystal clear plan

for you to achieve your lifestyle goals through a six-figure agency so if that sounds good to you and you want to jump on a call to be 15-20 minute call I just want to get to know you say hi figure out where you're at and then figure out how we can help you and you know what the

strategy looks like to overcome those obstacles just go ahead and comment perfect day below because again I want you guys to have your perfect day every single day okay so if you need help with these things just go ahead comment perfect day below all right and so next is if you watch until the end I've prepared a

resources worksheet for you guys so you can go ahead and everything that we cover in today's training and I've also got a special contest for Facebook group members only alright so again if you need help you want to figure out you know where the bottlenecks in my business what do I need to do to grow just go

ahead and comment perfect day below and I'll go ahead and reach out to you and we'll set up a time to chat and figure out what you need to do alright so the goals of this masterclass and how it's different is first of all I want to share the 3-step system that we've used multiple multiple times to

build a 10k per month digital agency while working less than 20 hours per week okay and then secondly is I want to show you how to structure your business to improve your quality of life and quality of life it means more vacation days it means you're selective with who you work with it means you don't have to

take shitty clients that you know that take advantage of you and and constantly [ __ ] about price because those clients suck and we've all had them and firing those clients I promise you and and being able to say no to those clients is one of the most profound transformations you're ever going to have in your life and business

and I want everyone to truly feel that okay and then lastly is I want you to build a business and a legacy right so in order to do that you need to have a business that is going to survive right you need to have a business that is scalable that is consistent and that is growing without you

having to work insane hours okay all right so who's this for first of all people that are passionate about travel and experiences but struggle to find the time for those experiences right because you're probably bogged down and client work right if you're a talented freelancer you're struggling to build reputable systems and processes inside your business if you're

a freelancer or an agency and you're experiencing that classic roller coaster income from unpredictable referrals and struggling to charge premium rates then this is for you and if you're a freelancer agency who understands the liability that comes with you being the one key man inside your business and you want to replace yourself then this training is for

okay so who is this not for and you know who is the agency life not for because it's not for everybody and it's important to understand you know whether or not it's for you so if you'd rather work on your own and you're not interested in leading a team and notice I said leading and not managing because

those are different things but if you're not interested in leading others this is not for you and if you're comfortable staying where you're at and you're comfortable you know like I talked to people on call sometimes and they tell me that they want to add another one to 2k and revenue in twelve months and I'm like holy

[ __ ] you are playing way way way too small okay so if you're comfortable just adding another 1k or 2k in revenue over the next 12 months this you know this isn't for you this is about rapid growth and you know if your cool living at your mom's house until you're 30 plus this is also isn't for you

right because you know we want to get out there we want to see the world we want to experience new things okay and you know if you are desperate for cash and you're looking to get rich quick with just the push of a button digital agency life is absolutely not for you because it involves a lot of

moving pieces and components so you have to make sure that your your heads in the right place you have to make sure that you're you're in business for the right reasons and most importantly that you're in business to improve the quality of your life and the life of everyone else who comes in contact with you alright so

if this sounds like you go ahead stick around to the end again you can go ahead and download the worksheet I've prepared for you guys and then lastly I'll share a chance for you to win some free coaching and some free resources from our team so again make sure that you crush your goals this coming year all

right so first of all guys I just want to make sure everyone's still with me is is this sounding good Nakul sounds like you're having issues with with audio let me know if this sounds good but yeah guys are you following me if everything is cool just drop me some likes on the post give me some hearts

diri how you doing Te'o what's up man is on the call now but yeah let's let's keep moving on this but yeah let me know if the audio all right it looks like the audios okay all right cool so first of all you may be familiar with this mentality of hustle till you die with our boy Gary

Vee and then with our girl sweet brown down here right who ain't got time for honey are work weeks right so you know this is a mentality that in my opinion is very dangerous right and you know I do this stuff as much for you guys as I do it for myself right I need these reminders as

well right and and so the reason for this is look this is kind of summarizes this philosophy beautifully right because so many of us so many of us are just so focused on making a living that we forget to create a life right and you know I grew up in a very wealthy part of the world outside

of DC you know my parents were upper middle class they weren't you know they weren't fallen by any means but I saw families that literally their dad was home with them for one to two hours a week they missed all their sports games they missed all of their pivotal family vacations and-and-and communions and life events because they're

[ __ ] at their job right they're making millions of dollars awesome but they they can't even make time for their family they can't even step out they can't even you know say that they were there when their son scored his first goal in his first soccer game or had his first communion or had his first recital I mean

that to me you know when when I'm looking back on my life that is the scariest [ __ ] I can think of right so you know I want all of you guys to think about this and really you know like take a step back think about the future think about you 80 90 100 110 year old you for

the for you vegans out there who are extra healthy right but you know think about this moment right you're you're on your deathbed you're looking back on your life you know was it a life right did you have experiences did you have those memories or did you just spend it all behind a computer or just spend it

all behind a desk right that's for me that's the scariest [ __ ] I can think of and I want to make sure everybody you know inside this group inside this family never has to have that those those terrible feelings of regret okay so let's get into more of the kind of tactical strategies here now that we've gotten the

philosophy out of the way so three steps okay so there is lifestyle profitability and automation okay so your lifestyle and your vision for your future your perfect day you know what your life what you want your life to look like that is going to dictate everything that you do inside your business right so that's why that's at

the bottom of this pyramid right and then next is profitability right so you know what's your product how are you growing your business and you know what systems in place do you have to develop and grow that asset and then lastly is automation I don't want to focus on that because honestly automation is not a big part

of getting to six figures but really all that matters initially is sales right so first is sales and then second is lifestyle right so let's let's dive in a little bit deeper to what that means okay so first I want to take you guys through profitability right and you know I hear it all the time even in

this group people say I need systems I need systems I need systems and the fact is you really just need sales right because if you don't have sales you don't have a business and if you don't have consistent sales you still don't have a business right so you have to focus on profitability you have to focus on

building an asset that pays you and allows you to reinvest in your growth all right so there's three pieces that I want to cover on this lesson one is how to establish premium positioning with a core retainer offer second how to build your lead generation and sales growth machines and then lastly is how you develop the systems

and you know the processes that you need to deliver and hire and scale your business okay so first of all are you or any of you guys familiar with the concept of blue oceans versus red oceans just drop me a comment let me know let me know thank you dia Cree value nukes right here appreciate that so

this this guy right here he's on up work right he's surrounded by you know he's charging fifty an hour this guy is charging forty nine an hour this guy is charged in forty seven an hour that's just a race to the bottom that's what's called a red ocean you want to avoid the red ocean you want to

be in the blue ocean I mean look at how much more peaceful that is right so what does that really mean it means that most businesses most freelancers most agencies they're competing with every single other freelancer and agency in the frickin world right there they're literally a convenience store right you come to me I got your you

know I got your M&Ms I got your your sour patch kids I got your smokes I got your condoms I got your sodas I got everything right but the opposite approach to that which is the blue ocean approach that is Apple product Tesla Chipotle right the premium brands of the market that is where you want to be

as a freelancer as an agency okay so how do you achieve BlueMotion positioning how do you actually get to that point so first of all and most importantly is you have to deeply understand the secret treasure of your dream client right and so what does that mean secret treasure it means the hopes fears and desires of your

market okay so this is so so critical and you know look guys this is why a big part why I have a Facebook group right because I want to work with everyone in here right I want to work with freelancers agencies nomads I want to work with people that want to travel and that I want to hang

out with right and so bringing this community together it allows me to understand you know what what are you guys struggling with what do you need help how can I help right and so this is absolutely invaluable in terms of business right because if you understand your target market better than they sometimes understand themselves and you can

say look I understand where you're at and here and you know here's why and here's how we helped other people like you right like that is such a powerful conversation that you know we really need to focus on as a business owner right because you need to understand your customers inside and out right so I'm going to

include a worksheet or an exercise for you to actually go through this and figure out you know what is your blue ocean what is your niche so stick around at the end and I'll and I'll share how you can access that worksheet but you know first of all does this does this make sense guys do you understand

why it's so important that you first focus on your customer and and really understanding them in order to charge premium premium rates just go ahead and say blue ocean in the comments if you guys are following over following along and understanding kind of where I'm at right now alright what's up Tommy Zambrano me amigo como estas Tommy's

my boy in Cartagena all right so here's an example this was a example from one of our users in our six-figure program and what they were selling was lead generation for stair lift installation contractors okay so fool's gold what fools gold is is what you think your market once right so you may think that every client in

the world wants sales funnels right but in reality sales funnels to them might mean you know optimized landing pages right so for example here fool's gold is they want digital marketing they want Adwords and landing pages they want leads but their secret treasure which you discover after you have you know intimate conversations with your target market is

you figure out that they only want high quality stairlift leads right they want red hot high-quality stairlift leads all right so what that means is you take that data and you that data to craft your positioning okay so if you are a freelancer or an agency owner that's running this business you are a stairlift acquisition expert and

you are running a stairlift acquisition agency okay so this is the this is an exact sample of what some of our users use inside the program and they were able to scale up to 10k within about 45 to 60 days I believe so that that's a real-world live example okay so does that make sense guys is this

making sense all right awesome you guys are saying blue ocean blue ocean perfect perfect all right so that is the positioning okay and then next is your product right so how do you take your positioning and how do you convert it into products and packages right so let me just tell you a story when I build up

my design agency we built it up to about 300k we were doing up to 40k a month at times and then within a few months during the holiday season the whole business just completely crashed and burned we were we were relying on projects and so the problem with projects is you got to go out fill the pipeline

and then execute on the projects and then go back out fill the pipeline execute on the projects the the solution to this and the only model that I would recommend to anybody that wants to build an agency is retainers you need your clients to pay you every single single month without question okay so here's how we recommend

productizing your services into retainers so figure out you know a bronze silver gold package where it's basically you know bronze is minimum viable value and then gold is you're just stacking value on value right so you know a core offer which would be the silver is you know we want you guys to be charging at least 2k

per month and that's everyone that we work with we make sure that they're charging at least two K per month because honestly if you're if you're charging $500 or you're charging $20,000 you're still going to be doing the same amount of work in terms of service is most of the time and that's why we want to make

sure that you're charging premium rates okay so how do you do this you need to make sure that your core offers are providing an invaluable service on a recurring basis right so what does that mean that means lead gen that means consulting and that means you know marketing and growth right in terms of the bronze package something

that I've seen work very well is you know you start out with an initial audit maybe that's like a one week or a 90 day initial term and that's you know that's kind of a piece of the silver that's a piece of the gold right and and so again you know we're talking about margins here and profitability

we want to make sure that you are productizing your services to the point that they're very very profitable because otherwise you know what's the point right you need to be making good money because again you're going to be doing as much work for lower ticket clients and I'm sure you guys have experienced this too I have that

all the clients that pay the least are always the most high-maintenance if if you have had that experience just give me an Amen in the comments okay give me an amen in the comments if you know that the lowest paying clients are usually always the highest maintenance clients okay it's it's just one of those things in business

and that's why the easiest way to make more money is to just charge more okay and here's basically how you would productize so does this make sense guys and for those of you guys listening are you guys currently charging one-off projects or are you currently charging with retainers so let me know in the comments what most of

your clients are right now all right yeah Matt says amen amen Tommy is in the blue ocean oh yes he is in cartina that is a very blue ocean all right so that is premium positioning and core retainer offer all right so if that was helpful to you guys again just drop me in an amen in the

comments so I know that you guys are finding value in this all right so next up is your lead and sales growth machine alright so there's two steps here I really want to keep this simple for you guys because the most simple strategies are the ones that could execute it on okay so first is you need to

reverse engineer your growth goals and then secondly define your daily activities okay so let me let me break that down for you so I'm gonna assume everybody in here wants to hit ten thousand dollars per month okay so break that down again if you are charging 2k per month how many sales does that require how many meetings

does that require how many leads does that require and then how many of those per week and per day do you need to reach all right so for example we want to hit 10k that's $2,000 a month by five clients okay so in 90 days that's roughly one client per week okay and your conversion rate let's assume

one in five is 20% that means that you need to hit twenty five meetings per month six meetings a week and a little bit less than one meeting per day okay so I mean how many of you guys believe you can go out and schedule one meeting a day with with a you know a qualified lead I

mean I think everybody in here is capable of that right and again we're talking about the conversion from that's a little bit confusing yeah ignore that ignore this piece so you know look if you guys are on this call and you're like look I want to hit 10k in the next few months you know maybe you're not

charging 2k per month yet that's fine even 1k a month that's ten clients right so just double that that's two meetings a day right so how many of you guys can schedule two meetings a day go ahead and say I can in the comments so I know you can hit those numbers and smash those numbers alright so

next you know once you've broken down those those goals you need to figure out okay how am I going to reach those goals right so if I need to hit two meetings a day if I need to hit one meeting a day what are the the outreach strategies that I'm gonna leverage to hit those goals am I

going to use called email I'm gonna use outreach am I going to use content marketing am I going to use ads I wouldn't recommend ads until you have you know some validation and in some sales but you know once you do that figure out the top four or so most effective activities and then boom that becomes your

daily scorecard so go ahead guys I want you to screenshot this and I want you to build this out and and start using this every single day right so once you do that you figure out your daily quota for each activity right so for example 10 cold emails a day that will allow me to you know reach

those goals you just reverse engineer these activities so that it's very very clear and simple what you need to do on a daily basis okay so go ahead let me know in the comments does that make sense right does does that growth engine make sense right so again let's just let's just recap first reverse-engineer your goals and

then secondly define your daily activities to reach those goals that's it like literally that is in this scorecard activity I mean this is responsible for just so much of the growth inside my business inside our clients businesses it's insane how simple but how effective this is because you know we need to be consistent we need to make

sure we're showing up every single day okay so yeah make sense Matz does it makes sense awesome awesome perfect all right so that is your growth alright so we've gone through positioning we've gone through retainers we've gone through Legion and sales alright so next is developing your systems for delivery and hiring all right so you know these

are some of the systems that are absolutely essential for you to transition from you know freelancer to agency or you know agency in quotes Asians acting as a freelancer - you know legit agency with systems and processes and scalability right so you know we have daily weekly monthly execution what what does that look like right next is

client onboarding right once you sign clients what what happens next next is how you deliver your services how do you deliver on those retainer products and those retainer packages right then next is project management internally and also externally how are you going to manage your clients how are you going to manage your team members to make sure

that their you know their services and their work is up to quality and also that it's on time right next is account management right so how are you going to take your client from say the bronze package to the silver package right and then how are you going to take them from the silver package to the gold

package right you need to have a retention strategy for how you're going to upsell your clients and continually deliver value to them in exchange for them paying you additionally right next is hiring in HR right so what does it look like for you to go out and qualify people to work with your team and onboarding them and

that sort of thing next is culture right like what kind of culture are you creating right you know that's that's definitely something that's not required to to build a 10k per month agency but it's so so critical that you start building the culture from day one right especially if you want to build a long-term business okay next

is accounting and cash flow management and financials right so for me this was one of the reasons that my first agency or not my first agency like mice the design agency that I actually you know became successful and then came crashing down this was one of the biggest reasons you know we had no system around accounting cash

flow management and and tracking your financials and you know we literally just looked in the bank account we're like yeah alright we got enough pay it out all right yeah we got enough pay it out I mean I know so many entrepreneurs that operate their business like that and guys I'm telling you please do not let that

be you because that is literally just asking the universe to say hey come come here and [ __ ] my [ __ ] up right like if you literally have no systems around your accounting your cash flow and your financials that money is just gonna disappear faster than you could even blink and you know that results in a lot a lot

of problems as I've shared before so you know guys these are essential systems that you need to have inside your business okay I know you know obviously I don't have like hours and hours to go through each and every single one of these but I want to make sure that you're thinking about this I want to make

sure that you are aware of the systems that you need okay so that's profitability all right so we went through positioning we went through boot a neuro FERS we went through Legion and sales and then lastly we went through systems and scaling so guys what did you think is this helpful go ahead give me some give me

some likes give me some hearts give me some smiley faces if this has been helpful for you guys so far okay let's see if our boy mike-mike where'd you go with all your hearts man I need your hearts give me some hearts all right perfect all right so next is lifestyle right so you know again lifestyle is

is gonna dictate everything you do but look let's be honest in the early days you're going to have to sacrifice the lifestyle a bit to build a successful profitable business right you know I mean I I've shared it before when I was starting my business like I was literally working like 10 to 12 hours a day and

just scraping by right you know obviously this training hopefully prevents that from happening for you but again you know in business you you need to get sales first if you're freelancing you just quit your job and you're trying to build a business don't worry about anything but sales okay and then once you have some sales once you

have some consistency and structure then let's you know let's get into lifestyle and let's start talking about delegation and those sorts of things all right so first of all I want you guys to really understand something that is a huge fundamental mindset shift that will allow you to really really grow okay so working more does not mean

earning more okay so let's let's break this down Frank the freelancer all right so let's say Frank is making 3k a month on average okay he has let's say $500 in contractor and software expenses which means you know he's doing most of the work himself which is very typical freelancer right and so let's say he has 72

hour work weeks he's working 12 hour days by 6 days a week right which is again I mean I talked to people like this every single day okay so if we break down his earnings which is again expenses minus revenue so he's earning 2,500 and he's working 288 hours a week okay so when you break that down

that means that Frank is profiting less than $9 per hour okay so you know guys I want you to think about this right because again like look at this graphic here this shows you that an eight-hour day can be less nearly half as valuable as a five hour day if you're spending time on the right things okay

so does this make sense right and I mean look guys $9 an hour I mean you can make more than that in McDonald's right like I know you did not become a entrepreneur to make $9 an hour like it I absolutely know that and and so that's why I bring this up I want you guys to be

conscious of your time because it's I hear it all the time it's like oh yeah my business is it's all profit because I'm doing all the work but that's that's completely wrong because again you're completely neglecting the fact that your what your time is worth right and and if you're if you're thinking about it that way you're

probably only making a few dollars per hour which is you can't you can't scale that right you can't even higher I mean yeah you can hire VA for less than that but you can't hire a solid contractor or a project manager for that right so you need to increase your value per hour okay guys does this make

sense first of all because this is you know it can be new for a lot of you guys so I just want to make sure that this is making sense this shift from you know working more to making yourself more valuable per hour okay so if this is helpful yeah I see some I see some thumbs up

that's that's perfect so look guys think about it like this in order to increase your value per hour you need to create leverage and leverage means more time or more money in your business so your goal as a business owner is to fill up your daily weekly monthly schedule with tasks that create that leverage and then you

delegate the rest right so delegate five-dollar tasks to five dollar earners okay because here's the reality there's 1440 minutes in a day and most people you know I'm not talking about like sleeping and that kind of stuff I'm talking about work hours per day which is usually about you have typically about you know eight to sixteen work

hours per day roughly most people are wasting about eighty percent of that okay and Manish my boy Manish who just joined he has a amazing product that helps people break bad habits you know he knows he knows this kind of stuff right he sees people that have you know they're just spending time on the wrong things and

he helps people break those bad habits right so we created a method called 14:40 method to basically help you audit and maximize the ROI from every single minute of your day right and and so just at a high level I just want to take you through this and I and I want to recommend some tools for you

guys to implement this okay so first you need to track your time okay if you've never tracked your time before you absolutely need to get into the habit of this because as a business owner in the early days this is absolutely critical next is after you track your time you need to calculate the value per hour that

you're outputting right and I'll show you how to do this and the next is audit right so you need to look at all those tasks and say okay what can I eliminate what can i and what can i delegate right and then next is optimize so after you do this and you get into the habit of doing

this weekly you need to be able to say okay look I'm not doing anymore you know video editing all right I'm gonna find a guy to do this for me and I'm gonna block out this much time per week to you know help him execute for me so that I can focus on higher value test alright so

this is a calculator that I've included in the resources worksheet so again stick around at the end and you can grab this and just very easily implement this into your own business and start getting aware of how you are spending your time okay so let me just take you through very quickly what type of tasks you should

be doing and never be doing so first of all you should never be doing these low value tests so filing organizing admin bank deposits bookkeeping data entry video editing all this stuff right so if you're still doing this you know that probably means you're you're you're like Frank right you need to start pushing those lower value tasks

to lower value earners but in order to do that you need sales right so once you start getting your next sale or two that's when you can start delegating this stuff right and then you go to the next tier right so these are you know these are higher value higher leverage tasks and you know eventually you're you're

gonna be earning more than 50 per hours so you're gonna be able to delegate these tasks as well right and then this this is where you want to be spending all of your time especially on the high value test right so so look guys I took you from five dollars an hour from sending emails setting up phone

calls you know graphic editing bookkeeping cleaning whatever some types of research to $1,000 per hour tasks which is expanding into new markets establishing distribution you know defining your positioning creating new products and offers sales calls sales funnels you know all of those super high leverage things okay so so first of all guys if you are commit to

you know focusing on those high-value tasks in order to grow your company just go ahead comment value below so I know you guys are following and that this makes sense right and again if you guys have questions on this go ahead let me know in the comments okay alright so getting back to this right is profitability without

lifestyle right so going back to this pillar here right so if all you're doing is focusing on making more money and you're neglecting your lifestyle then that is the invisible jail cell right because you're making money but you're trapped right like I've spoken to two guys that have closed two million dollar agencies and they literally they can't

even step away from their computer to get lunch because their whole business will fall apart right I mean guys that is just it's just broken on so many so many levels right and you know that's why it's so important that while you're in the earlier stages of building up to those revenues you're you're thinking about it and

you're doing it in a way that is scalable right because if you're not you're literally you're pouring the cement and you're stacking these cinder blocks around you and you're building your own jail cell right you're you're literally just putting so much energy and effort into the wrong things and you're you're effectively trapping yourself right so again that's

why as soon as you have some sales as soon as you have some validation in the business that's why you need to again get back to your lifestyle you need to get back to you know what is my perfect day look like what does my vision for my future and my business look like right so guys if

you want help with this right and you want help with avoiding that jail cell avoiding you know profitability without lifestyle then go ahead just grab your free growth assessment again what we'll do is we'll audit your current business define your goals and then develop a crystal clear plan for you to achieve your lifestyle goals through your business

and through a six-figure digital agency okay so guys if you want help with this this is completely free go ahead comment perfect day below and you know I want to get to know you guys I want to figure out where you're at and how we can help and what you need to do to get to that next

level okay because guys this is not a fun place I mean look it doesn't look fun I don't know if we have any people that have spent any time in one of these but you know I've spoken to people and I mean look that's that's not where we want to be right we want to be enjoying ourselves

we want to be having a great quality of life okay so you know let me just share with you some more people that we've helped and people that we've worked with that have been able to achieve you know both profitability and both lifestyle within their business right so Jer I mean Jer is such a great example of

this because when I spoke with Jer he was doing about about 10 to 11 K per month but he was so burned out and he was so overwhelmed that he literally was telling he's like dude I have like I literally can't see my girlfriend for more than 10 minutes a week right like you know he was so

overwhelmed and burnt out with his current business structure that you know we were able to help him inside our program and and he just frickin took off I mean he added another 10k in mr within 30 days and more importantly than the revenue again I mean he had the lifestyle that he wanted he he took his first

vacation in three years and literally his whole business is is now fully automated and he's still on vacation like I still have trouble reaching this guy right so you know that's Jer right on the other side of that is Matt so Matt Hernan was my really good buddy who came down to Columbia and we were hanging out

at the beach and and you know we had an awesome trip plan with some friends and he had to skip out on a bunch of activities because he had freelance clients right he had clients that he could not outsource or delegate work out to his team and he was just stuck you know servicing these clients when all

he wanted to do was you know take a few hours off and go hiking with us or you know go on a boat ride with us and and and you know experience you know the the trip right so it was amazing to you know be able to help Matt and work with him because after we started working

with him he was able to build his company to more than 10k per month very quickly and more importantly he was able to move out of his mom's house right so that was really really exciting and you know it's a similar story with with all of these guys I mean Katie she had a fairly successful agency when

we started talking with her she was about four to five K per month and you know after we helped her you know implement these different strategies she was able to free up her time she was able to hire her team members and she was super super excited because she was able to actually start pursuing her true passion

which was acting right so I know I know a lot of you guys have you know side hustles and ideas and you know passion projects that you want to take up but you probably don't have the time to do that because you have a business and that requires all of your time right so you know Katie is

a great success story because again she was able to free herself up from that right Vinnie Vinnie was similar I mean he was a super talented designer but he wasn't charging enough and you know we helped him with the premium positioning that I shared with you and he was able to now you know he's limiting himself I'm

pretty sure he stops working every day around 1:00 or 2:00 p.m. and he takes the rest of the day off right because he's been able to implement that structure into his business right a few more you know stories here Brian I mean this this guy this this guy had an amazing story because he wasn't only able to

you know implement the things that we just talked about but he actually was able to to launch a charity that serves minority entrepreneurs because of the fact that he didn't have to do every single thing inside of his business anymore right he was able to be like wow I have some time I'm gonna go out and I'm

gonna make on impact in the world and within a few months of us working with Brian he had built a 10k agency and more importantly he had donated over 12,000 dollars of his own revenues to his charity to serve minority entrepreneurs right so I mean you know I'm I'm pumped about these stories right because it's you know

these guys are just like you I mean all of these guys none of these guys have anything special about them no offense I don't have anything special about me they just put in the work right they just they just implement they execute and they got results right and and again they weren't driven by the money they were

driven by the lifestyle and and driven by the impact that they could have they were driven by something greater than money which is you know for Vinny he wanted to hang out his girlfriend Jer same thing he wanted to hang out his girlfriend Brian he wanted to serve underprivileged people that can have their lives changed through entrepreneurship

right so you know guys like this is the kind of stuff that is waiting for you on the other side of you know this invisible jail cell right that's waiting for you on the other side of you know low-value tasks right from you know filing organizing admin you know from being frank the freelancer and earning you know

less than nine bucks per hour right like if you have a few clients and you're already making a few thousand dollars per month I know without a doubt that you have what it takes to build a six plus figure agency because you know I've done it I thought the other people do it and again there's nothing special

about these four guys other than their hunger and their motivation to execute and achieve their goals okay so again if you guys want help with this and you want to figure out okay where am I at in my business where am I at in my life and what are my goals and then how do I get a

plan to achieve them just go ahead comment perfect day below I'll go ahead we'll reach out we'll jump on a call and we'll get to know each other and I'll share exactly these things so that you can have you know those similar success stories that that I've been sharing okay so guys that wraps up the majority of

the training but of course we have a few more special bonuses so if you're still sticking around at this point first of all I appreciate you sebastien David Manish Italia Matt Jackie thank you guys for you know tuning in taking some time out of your Friday you know listening in to figure out how you can grow and

how you can improve your situation I really appreciate that so go ahead I've prepared this worksheet for you guys here and included in this worksheet is a daily value calculator plus a 25 hour work week template which which will help you basically schedule your work week also a niche definition worksheet for you to define your blue ocean

and then lastly is a step-by-step guide to help you hire your virtual assistant once you start making some cash and you can start delegating some of those low value tests out right so it's all included at different hungry calm slash CTF masterclass okay so this is that page right here just go ahead hit download now drop in

your name and email and you'll get access to that worksheet okay and you'll also see on the next page there's some information about our six-figure agency accelerator program and that's the program that we helped these amazing people with and that's how we help these guys achieve you know that six-figure plus agency as well as that great lifestyle

so you can check out that page see if that's interesting for you but yeah guys that is that that's the resources download ok so guys I really hope that this has been helpful for you again you know if you want help figuring out what you need to do to grow go ahead comment perfect day below and I'll

reach out shortly and we can go ahead and schedule something for us to chat but uh but yeah guys if you have any questions or anything like that just go ahead and drop me some comments I'll spend the next few minutes answering those and then I'll let you guys go off and have a great rest of your

Friday

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