How to Scale to 6-7 Figures w/ Cold Email (Without Being Sleazy) - Live Training by Different Hunger

what's people what is going on all right I'm checking it on my phone right where we're at 10:00 what do you say when we get to like 25 will begin yeah what is up Austin hey Patrick hey Austin hey Brendon it's a card okay oh yeah yeah you probably messes so we're waiting for people anyways do you

want to jump into a little explanation of empire just before we walk through this yeah that would be awesome so yeah empires that is our new membership community program that that we have kind of silently launched the last week just been reaching out to some of the awesome people in this community that we've worked with in the

past and you know a lot of really talented agency owners and freelancers and basically the vision for Empires is first of all to recognize that like you can't do this alone you know like you can't build a whole thriving company and business and like lifestyle really and achieve your goals alone and you need help to need accountability

and you need people to support you and and that's one of the kind of fundamental reasons that I wanted to create empires hello can you guys in the comments just let us know the sounds working yeah just uh just just type in yes sir one just so we know and if it's not working we should probably should

be anything yeah there's no is the sound good can you hear us let's see oh okay you taking those uh no I think we're good no no no one said yes um let us know of course I'm gonna hello hello hello maybe I don't know all right it's a good okay you can hear Matt didn't hear me

they can hear them and can you put me on speakers hmm yeah yeah we can do that let's do that I will share the zoom link in the facebook thread yeah and then just hit record are you recording me now yeah perfect and then we could just copy pasted later all right awesome yeah so just just keep

staying again again to them hey we're gonna oh yeah yeah yeah we're gonna jump in a zoom call we're gonna send you guys an invite to the zoom room yeah okay all right all right I'm sharing the zoom link there all right so join us here let me add it into the description to or the the post

and then we'll just keep moving and they just have joined here for audio let me add it into the description to or the post and then we'll just keep moving okay I'm getting some feedback we're figuring out this tech stuff what's up guys we're on a journey together that's why you need help you need you need friends

to help you through tech difficulties like these yeah all right well I think we're good a poor guy are we good on your side [Music] hello can you hear me yeah I got okay hey guys I I think we're good now so we've got six in here should we just begin yeah I think I mean yeah that

works cool cool cool okay so first just type it into Facebook live in the comments section ask a couple questions I have a presentation for you guys but I don't want to just drone on like a college lecture I want you guys are involved I want to answer your questions I want to help you guys out in

any way so why don't we begin with you know this presentation is you know how I built my six and seven figure agencies by automating outbound sales which is through cold email a little background on me I grew up in Silicon Valley in college I am a lab spirit about three million users in a couple months and

we were at eight figure companies so ten dollar revenue mark and that's kind of when I knew like okay the Internet is phenomenal for business what can I do with it I went on from there to run a 3d printing company I did venture capital for a bit and now I'm running an agency sorry so you know

just as some people card coming in I have to mute them sorry about that no worries no all right so yes but not now I'm running an agency polimedia getting off the ground wall running a relative company for productivity which is backed by corporate executives and circular entrepreneurs so the pedigree is there the track records there just

wants to outline that for you guys just to have an idea of who I am what kind of questions you can ask how this is go see you in cetera et cetera let's begin with the first two instances of how I saw cold email work really well so SPI was a partnership between me and my business partner

Chris this guy was phenomenal he he kind of saw the internet had become the Internet he was like great airs in the company the muscle I guess and we scaled that company to six figures in about three months using cold email just reach ants people's help with accept letter etcetera awesome what does some other agency to Iran

but then I think it was six months we had hits yeah we brother $86,000 once using cold email delivering value as much as possible getting pulled out delivering more value and closing his clients and building their businesses for them and so after doing that I kind of sat down said you know one question in my mind that

plagued me like what keep some people at real answers where you know they're kind of another desks the co-working spaces or they're just at home and have all these contractors working for them sometimes maybe not all time but but they really want to break in and become an agent you know how people are getting off this build

something really change their clients lives change their own lives their families lost what was the difference between the two and I'll ended up on one thing there's only one difference between the people on the left are freelancers the people on the right are agencies on the left are constantly thinking and trying to figure out okay how can

I get better how can I change something how can I change my products how can I change what I'm doing on daily basis should I get up earlier it's not cheating I'm eating you know I'm sleeping they're just thinking and thinking thinking trying to you know figure out this puzzle but the agencies are the people on the

right that are just up in the world right there they're interacting with people you're seeing how they can help them you're getting feedback and then they don't care about themselves on the date figured out something else they fall in love with our customers and they're willing to do anything to make their customers dreams come true and that's

something that it's a it's a big mindset shift and it'll happen multiple times where you're back and forth in your life but it's really good to be aware of it because you'll catch yourself on the left side and then you'll be able to pull yourself to the right side and that's kind of why we've Mia math you

know but just training together we wanted to make sure that you guys are aware of this and are able to get out there like not just not think but also you know the you know techniques and tactics actually do thing so I'm gonna break right here Matt how we doing can you hear everything yeah yeah that was

awesome and I really that's I really like that distinction because that kind of like makes me think of different hunger and how I was able to make it a business you know from just being like a personal blog it was like I had to clearly define who it was that I wanted my company and like my business

to be for and you know like really dive deep into who that was and like how did they think and like what did they struggle with and for me it was somewhat easy because those people were where I was like a few months prior but that's really interesting like concept of how you you know like define that

and I totally agree with it yeah it was really interesting as I saw this pattern up here again again everywhere I went like this is also like I won't get into because that's a whole different philosophical thing but anyways you're here thanks for joining now we got 14 in the zoom call which I never thought would be

a possible conversion rate from Facebook live so thank you let's see we got in here we got Patrick Aaron what's up man I haven't seen it in a while mari I already said hi to Ajay what's up Brandon um I can't see the last couple people but thank you for joining me I appreciate it um if you

just joined we're just getting into it I just told a couple case studies about how to businesses I've built using cold email I want you guys to become kings and you got to get the sword out of the stone and the sword in this metaphor is gonna be getting out in the market and getting you know getting

you your proposition your value your yourself out and so throughout this training I want you guys imagining yourself you're reaching for a sword and you're gonna pull it out and you're gonna become the king because you are you just gotta break through so there's three steps that I use to build sixth and seventh agencies these three steps

are all run cold email but they're applicable to you know a bunch of different things one is collect that's your overall like you know gather your resources get it getting everything ready to is you want to automate that process as freelancers or agency owners there's ups and downs with creative people you don't want you to be the

bottleneck for your business growth you want your tech to take care of the work and three is replying replying is insanely hard for a lot of people because we assume outcomes before they happen sometimes it's on how people look or dress or act we assume enough money you're not gonna pay but you know you never know who's

gonna change your life you never know who's gonna for who so I hope that's probably the biggest most important part of this entire training but we're will get set up we'll get so once we get the other bottlenecks first is collect there's four steps to MVP or collection one is getting together buyer personas figuring out exactly who

you're falling in love with exactly you're serving for the next couple years five years ten years what you're trying to figure out but it's really important to just decide right yeah to is titles where you don't have to titles are too high are you going after people are too busy they're going to what don't even read their

own Nemeth yes we'll discuss that three is Hema collection how do you get these people whose emails to reach that to them and for is repurposing your content so that way you're always delivering on virus Dennis how do you niche down and people always freak out when their early stage or they haven't built a business before maybe

they haven't built a business before they forget this you're not going and buyer personas to say you're not you're gonna work with a bunch of people you're doing buyer personas because it's so much cheaper for you target less people and by example for this is I I want Matt to fly from many into here to San Francisco

I know how to convince them about but if I'm like well I want everybody to come to San Francisco it's a lot harder if I'm like low on air and it comes I gotta get inside your heads figure out who or figure out you know what exactly makes you tick and then convince you that way right it's

really hard but there's probably a lot of people are like math just because Law Board and so if I target math and I make a little map of them and this is a template that I'll give you in the resource at the end of talk you'll be able to talk directly to him and everybody like and convince

them to come but really you know convince them to help themselves so user services to get better so they can with their grant right two ways while you're doing that it's really important like I said earlier to not go to in the beginning I was just like all of you I was like okay I want to work

with entrepreneurs I wanna work with c-level executives I want to want at one that these people are really really pressed for time they're really demanding thing they're really amazing judges of character so they're gonna know if you're having a bad day there's but on top of all that they don't really make these decisions like it doesn't matter

if you can because they have a team you gotta go interface with their team you gotta get the buy-in from the team anyways so I highly recommend you go after managers director there's VP's maybe it's gonna be multiple people that you're gonna have to go through close these sales unless you're going after small people or small companies

so just just keep that in mind you might have to do a couple of our personas but as long as you have that mind with language properly okay yeah collection good pointers yeah now there's just really good points cuz it's like a lot of the times like you said people are thinking that by choosing one direction they're

cutting themselves off from a lot of other opportunities but you know like you said like less is so much more from an efficiency perspective and also like from a languaging perspective and like the ability to connect with your target customers it's just always going to create so much more value and that's like so key so thank you

for sharing yeah and that's like managers will say yeah thanks for reaching out I need help right these people you know you're helping them it's important there's there's two tools I recommend for email collection right now I love lead IQ and I think I might if I didn't end this call I might have a contact out there

for you guys to talk to if you guys need help setting up any of your prospecting um the other tool to use is seamless ki there uses a bunch of machine learning tactics the reason I like these tools the most is because when you do launch your cold you know campaigns you need verified emails for it to

get them out otherwise your domain gets burned and gets put in the spam folder and then it's just not very good for your business it's mean the entire point of cold email goes out to ruin it if that happens so always get verified emails oh I know Matthew that one that you like do you want to mention

that one yeah snow vo is the one that I use it's really really great I think you get you can get like lead emails for based on their monthly subscription which is like a hundred dollars or something like that I think you can get leads for like twelve cents or something I don't know but it's a really

high quality tool and it validates your email so it's it make sure you're ready to send perfect and I think I've put that in the resource I'll give at the end as well so you guys don't need to take notes or anything about that the next is content repurposing if you've done the front-end work and you already

have blogs you already have if you're a graphic designer than you already have examples of your content it's really important for you to repurpose that content when you send these emails out most people when they send these emails they pitch immediately and that's not good I was just talking about earlier about how you don't want to be

at the party with a guy selling you stuff cuz that's just not fun right you want to get the party or they get sits down with you actually cares about she finds out what you need and he's a like I have one of those things would you like to try it or look at it or whatever you

want to have some sort of swamis around your approach and so having that content in your back pocket is really really helpful and so there's a couple tools that I've outlined in the resource that I'll give that after one is an automatic e-book generator so it'll take your articles and turn into new book so when you do

send these cold emails out you can link it there I think that's the only one I put but I'm sure I'll keep mapping more as we go through the next couple months so that's collection does anyone have any questions on collection as of right now and if you do just type in the chat and all take a

look one question is how do you figure out your niche and personas that's a good question um I would always recommend just to psy ID now it doesn't matter what you decide and test it it's never really about finding the best niche it's just about finding a niche that you're gonna make money off in the beginning so

you can't fund your research in the future this is a constant process throughout the rest of your life what your niche is I'm bleep you're gonna serve you know this is who you're living for who you wake up every day to help and so decide right now just work the biggest problem I've seen people do is again

they get into thinking process what issues better this might be better because you just don't know enough about the world it's not awesome and I'd like for that to be true but if that were true then everybody would be we'd all we help each other all the time just pick something and go for it um the only

caveat to that is there are certain issues that don't have enough emails out there and so I would avoid those um I don't off the top my head I can't think of many but I'm sure they'll come up as we go through these trainings and help people out anything else ma'am yeah no I'm just thinking of weird

niches that only have like 100 emails I mean if you you're like I only want flower shops in San Francisco that I'm sure yeah actually that's probably be even better because you could just send them value from the next five years and like yeah unicorn hoof cleaners says their way yeah all right so no more questions I'll

keep them can't see your questions because oh it's good here we go flower shops pretty good niches yeah I agree alright let's move on to automation so this is what keeps your company moving when you are on vacation or having a bad day or dealing with fires which we all do in an agency freelancing world or want

to just stop focus on service delivery and then realize oh my god we lost that client you'll have something to go back on you'll have clients you know asking you for sales calls so this is extremely important so sorry that my screen is all jumbled now but I love this little bit a little bit okay so four

steps in automation I love and do key things which means just getting up assistance soon as possible making it better over time so just go if you haven't set up anything yet just go so GU sweet go sub nail shake cheese fries just Gmail you want to buy a couple domains all these resources again we had all

these links explaining how to do all these things will be in the resource guide at the end but go son for gmail account not your own email do you want to buy two you know leases that are similar to yours because like I said the second email gets burned it messes up I just had this happen to

one of my accounts for my assistant had set up outbound for my personal email domain and now my contracts and proposals and stuff for going spam folder folder and I'm just losing valuable time going back in for some clients the hey did you get this to not get this so just make sure you buy those two domains

go set up this tool called mil shake against LinkedIn the resource it's super easy to use is to has a class I'm helping about for writing cold emails it has templates it's it's literally you put in your prospects when you type in for you emails get sent and then automatically goes out you use it it'll tell you

when emails come in and it's just a phenomenal tool so I'm go for meal shake it's like 30 bucks a month it's just totally working next is warming up those new domains that you bought again and you don't want your domains to get spam filtered and so in the big guy I'm attaching at the end it has

a step-by-step directions it's for after you buy your domain how to warm it up and it's really just you know sending five or ten emails a day and getting replies for them for like a week or two but then you'll be fine it's not too crazy to process you know it takes really good care of it but

you do want to warm it up third is descriptive follow-up how what that process exactly is and last is signature so Oh kind of went through a warming of domains and used to be mail shake what I do want to focus on is the scripted follow-up um you you want to the script is probably the biggest bottleneck

cuz I've seen people go through it they get everything else set up and they're like I don't know what to say and you guys mentioned this in the group as well that you don't want to sound Tuesdays that's fair I've got to preface that with if you don't want to sound too salesy it's gonna hurt to hear

her but you're probably too salesy because someone that's not sales you wouldn't sound on the sales to catch-22 kind of scenario a self-fulfilling prophecy bla but it's okay I'm here I'm gonna teach you how to not sound so here's two emails one that actually got this morning at 7:00 a.m. and one that works really well and I've

seen work so let's see was I said Apoorva I said 2,000 plus CeeLo meetings before writing two books on how to and working with biz dev for blah blah blah and Amazon already I'm more like this guy just emailed me on the nowhere and told me about these 2000 meetings he said I don't care like it doesn't

matter at all I actually didn't even read the rest the email and now that I'm reading it's not a bad email he's like a different focus was most key so I her position as president I mentioned abyss like that is the time to the email I actually want to read first again did his research he knows what

we're doing he had some sort of case study at his website so don't start with yourself again people that are successful and build amazing businesses aren't in here they're speaking and talking and getting feedback and but talking about you right so the second email which is a phenomenal email hits hey we're gonna ten extra traction in ten

minutes that's interesting right and you kind of go and say hey I've thought about your company you're playing on I thought about your company and I know how you're gonna grow up so I want to help you and I just did this keep throwing a case in there as well and then and lastly you going to let

schedule a quick technical so if you have phenomenal case studies you can do this because then you're not sales if you're on a mission if you have the best pie in the world and you know it I don't care if you can show it to my house and try to feed me pie but then there's people I

just don't have good pie I'm just really bad at being pie connoisseurs and they're going around saying hey dude you gotta try this pie I will never trust them ever again so if you have a good case study go for the second one if you don't have a good case study you've got or conversations you gotta send

people or content you got to try to help them out and that's a little harder I would recommend if you are in that place that you get one free client you get a case study together you get something so you can you know one go out with the confidence that you can deliver but also to you'll have

delivered so you'll actually have value that you've created and built the best or bake the best fine work you need to have that to not be coz if you don't have a good pie or salesy I'd want good pies everybody wants freelancers and agencies to come to them they just don't want that the bad ones everybody needs

that help everybody's overwhelmed everybody is trying to scale their business everybody has these problems every single day and you're showing up and you're going to be helping them out but if you feel like oh no I'm getting too salesy then you're rewinding and saying something else right you're saying am I good enough to go and like be

a part of this person or people's lies and interact with them and I'm I value am I making their lives better that's kind of why you exist right you do something like so you can do it just prove it to yourself first if you don't have this kisser does that make sense man am i over there agreeing

this point yeah no definitely good a good point like you know if you know you can help people then yeah it's gonna be uncomfortable at first but you know that's growth right you have to step outside of like what you're normally doing and be like yeah my can help you and like I don't feel bad about letting

you in on this opportunity you know what I mean so it's definitely like a big confidence thing but it can also give you confidence if you have results and you haven't tried something like this out before so yeah great point yeah I mean ultimately we all have something we can do right when no one's useless everyone happens

at the use and everyone has to how they can deliver and I know you've probably 90 to 95 percent in my head you've struck that because otherwise you wouldn't be in business and so you've gotta get over that hurdle neon head and again we'll go to this replies i'ma get over to the next section but the mindset

portion of this is probably the largest okay so script and follow up so not only you're gonna sometime you gonna follow up because you have to assume these people are just too busy to read these emails I get thousands of emails a week like that email just happened to pop up in my head and I happen to

see it because I'm doing this training today there's other reasons that these things happen the serendipity will get you there luck will get you there if you show up so keep showing up it one's gonna be upset if you show up and you have value as long as you know lastly is your signature you want your signature

to be really well laid out but you want your photo in there so it's personal and then you want a kid study or to link to a case said here's your signature and the reason you do that is not because you want to push your study it's really cuz you want to shorten email so that was pretty

you know it can be two or three sentences and then people go to the bottom it's a lot easier people get overwhelmed when emails are longer especially in this day and age with your face you really should put your face in there there was this example of versus professor a while ago I forgot where he was Matt

have you heard the story the professor that sent postcards there's this professor they're innocent he ran the social experiment he was like you know what I'm just gonna sell it send postcards of my family for like holiday or Christmas postcards to a thousand people and see what happens so this guy did it for like 10 years and

like no response whatever and stopped and then on the 11th year he got a postcard here's a bunt and it was like a different family saying hey like we missed getting your postcards like what's been going on he said what is going on and this family happened to live in this area where his daughter was considering going

to college so he like wrote back and was like hey like yeah heylia's grow up now or whatever her name was and now she's going to college in your area like are there a good place to she she should stay any other family it was like well she has to stay with us like we've seen her grow

up and this professors blown away but of course now that he's getting their brothers card now he feels close to them too and so the daughter ends up staying with them I think she ends up rooming with their daughter as well another like close friends all because he sent that postcard every year for 10 years I don't

think it was 10 years he's actually like 3 or 5 years it wasn't like that long but yeah you can develop really deep meaningful trusting relationships with people that result in nominal economic and relational returns just by showing up even once a year right that's not not hard to do right once a year is totally doable for

any of them but people want to select people do business with people they like and the more you're around the more you like yours yeah so throw your face in there change it up once in a while if people see you oh now you Erica or you know now you're wearing polo shirts instead of button-ups or whatever

and for whatever reason it's six cents and you want to be back you don't want to be an email you want to be a person you know I once gotten a cold email from a guy like saying hey like reaching out to you from Freedom Tower no you're not send me a picture and the guys sent me

a picture of Freedom Tower and immediately I was like okay this is a real person he's cool and we started talking and see if we do business together just because of that it wasn't because anything special here out it was just a fact that he showed up so just show up lastly is to be reply before I

get the reply do we have any questions about those four steps and I'm gonna give you you guys like a minute or two to think or type it in or if you don't want to ask it I really encourage you to ask it because it'll help someone else in group so one question is how would you automate

something like a music lesson business one-on-one mentoring service and also what a case study on something objective by my students accomplishments and growth be a good case study subject so yeah I think before you automate anything just make sure it's working right so I would make sure you have a really clearly defined process for the service and

then once that's you know proven to work and you and you've perfected it then you can start automating it by hiring people and using tech and then for the case that a yeah I definitely think that would be a perfect case study right so if you're offering mentoring services and show what the benefits and the transformation that

your mentorship provides so that's what I won't even easier just take a video of your students saying I love Jonathan he's so much fun that's the case study don't overthink these things you know I mean like we think you know if it's b2c it's really easy to get people to start buying but you got to show up

and say like I care a lot about people loving music like what's the desired outcome for these do you want these kids or whether you're teaching to grow up playing that instrument or loving music for the rest of LA as what are you passionate about then how the case definitely be down don't overthink these things and don't

ever engineering again get on the market get you know go talk to people go ask people hey like well what I have to show you for you to feel like you wanna but literally a video or even a postcard with all your students pictures on is a good enough case say Aaron how often do I respond to

these emails more often than I'd like to to be honest it kind of but I I think these are opportunities what you guys don't maybe not realized or he doesn't stick in here as heads as people that have money need people to do stuff like I'm constantly looking for people to do stuff for me because I would

rather them do it and me have free time to focus on my you know my other company sit down and actually get things done so you reaching out and saying hey I can do Instagram growth for you who's like yeah like that's great I don't have time to sit down and do so a lot if it's if

it's relevant and that's the research that you're absent you know make it relevant or just relevant or did you have an Instagram page as a different bus different I'm an illustrator and animator I really have no case studies I might be able to build one or two so that's actually what Matt told me too if you have

Illustrated or animated anything that's your Kista your portfolio's were kids right so just throw a link to your dribble page or wherever you would host those illustrations or animations and if you don't know that list of anywhere start right now one dribble go on insta page it takes seconds to upload something and he'll give you a domain

to and you can link to it but just make sure your work is out there Aaron lien videos pulled emailing but actually make a video for business yeah loon videos are good but again one handy he doesn't get out there immediately once a year with a postcard work for this guy right you don't have to over-engineer these

things would you recommend using a less formal name to express an email like you a less formal name like your own name or a less formal name like their name hi their name oh yeah yeah never use mister always use their first name that's that's pretty much it it depends on if you use mr. your assuming your

subservient to them because then they have to call you mrs. or miss to equalize that level you just want to go for first names they're all people well they're almost almost a Dunkel friend they're just regular people if they're if you talk to them like regular people it's better you're like hey mister then it's like you're looking

up and then you've already lost them that's not gonna really connect with you everybody's lonely at some level or some point of day that's what you're you're getting it you know um let's see do you as you click funnels or is it based on emails and I've been called in what's for work it depends on what stage

you are in your business if you don't have any sales then just set something up like a landing page and go for it what does not matter all that matters is you if you can deliver the service then you win I'm getting to click funnels once you have probably like you know I resent that as most but

even then I don't think you matter okay oh that's a little fellas and very respectable I can appreciate that yeah yeah so the funnel all i'll get sued after this i want to make sure you guys get that properly okay okay anything else Molly did that make sense you guys are amazing thanks for showing up at noon

or two or three or six or whatever time it is where you're at cool okay good yeah I mean Jonathan you're just gonna start building these things and you're gonna see if it works and you're gonna change engine but you're gonna probably do this for the next you know whatever years so it's much better to get out

there and have something then I've spent too much time doing it perfect in the meantime just get a picture of them and ask them if they can use it just get something but you can start something cool let's go to the next one the reply okay guys this is the most important part of anything because as freelancers

or agency owners we get very disillusioned in what reality in the future can be and the second you get less less emails or calls you start down on yourself and doubting other people and doubting it down academic and uh but that's kind of why I really like the concept of empires that map that's built because when you

have that community around you and you know if you're a stick and you're on fire that's a good you can burn out but if you're great a pile of sticks if you burn out some else in like your fire map in your new keep doing so I really like that just get in the right headspace okay being

really sales it can be your problem but you gotta follow with the enemies if you haven't offended somebody by noon each day then you're not marketing partner you have to go out there may be ready to not piss people off but can you know in people's awake and people's faces because you're gonna change their lives if what

you had to offer works you're changing your boss so you gotta be out there and a lot of these people that I'm talking to are also just delusion just like you get disillusioned about if they have money they get this lose you can help them but you know you can out cuz that's what you do for a

living so gotta go out there and you gotta be okay doing okay one thing I'd loved that I saw Joe Gebbia you mess his name he's the co-founder of Airbnb when he started his first business which was like selling seat cushions or seat cushions she went to a sales class and learned this equation for sales success and

it was SW squared plus WC equals no some will like what you're selling some won't who cares move on it doesn't matter there's so many people in the world there's so many things to do don't you let me do what you do there's people that are gonna say they know just by definition because they don't need it

it's okay they're not don't take it personally sometimes people are mean they're just having a bad day or a bad week or a month or about a year but they don't mean anything against its you it's fine who cares move on this is really important because there's times where I even had leads just sitting in my inbox

now just be sitting there like like looking at other websites like it might not even bother why do I need to reach out and it's tough because with success comes more work and so we kind of pull ourselves back from success again again and again that's why I love empires that's why I love what Matt's doing he's

really helping to automate stuff for businesses so that way cold or eccentric side most success but there's three steps in that success and it's a big mindset thing one is be positive matter one to is you gotta be polite and three is if you get better be persistent and decide if you want partner with people are not

or building a movement forget the reason for these three things is you just need one big sale to win for the rest of your life you don't need tens or hundreds or thousands of sales you just need one and that's either the first one that you get the build your momentum to build your business or in Stefan

big contract but if you keep showing up people will take a chance on you people will give you an app that I've never not had the chance that back when I was from when I was really young so when I was successful so when my car even take company didn't do well so being a VC everybody is

trying to give you a shot because they were where you were at one point no one wasn't where you were right so you got to be positive there's people out there don't know hell there are and so you have to be okay every single email that comes in every single person responds to you every single thing that

happens that's if you get I've seen people get the gig and we convinced themselves out of it I've seen people get emails saying hey we don't usually take people but yeah we're willing to take you so just just like talk to these people and they'll say oh they don't usually take people so they're not gonna hire me

but it's been insane but the actual reality is the guys actually saying exact opposite so assume always assume that the person's the nice person on the other end and they want to give you a job because nine times out of ten you're not gonna be able to be their tone their inflection what kind of language friends are

using why they're using some term like feathers for testing you or not through just reading an email it's just not possible even the best people in the world a new idea because you can't know everything it's not possible so assume always assume people are too busy to respond something happened that your email and went to the spam

folder there's a lot of different reasons they don't respond there's a lot of different reasons they respond a certain way just assume it's always getting your job and you'll be more excited about you know doing the response too small to be polite so I once hired a British firm do you mind called an email for me and

they were just they got so many responses because they were just like hey I would like to see if you would be available for a call at 2:00 p.m. on Friday if that doesn't work there just phrased it so I was initially but with that British gentlemanly charm that everybody was like yeah like I don't mind talking

this obscenely polite person like there's no harm that would come out of it but the worst to be a conversation with a British person that can tell everybody about right you want to have that benefit of doubt on your side you don't want to get obviously mean and annoying and all these things like oh I can't believe

you'd respond if you don't want to have that kind mindset that goes back to the first one everybody in the world wants to help you out right be positive matter what everybody wants to have one there's no one out there saying oh I hate people like even like Psychopaths like help people it's just not possible birth and

I thought snap and so just have on that pad to lastly is be persistent just keep vanya like i mentioned in the very much but I've met people that have been email for two or three years respond and they've bought stuff from people I've met people that have been emailed to comment on and get interviewed for two

or three at the end and they realized oh this person's not gonna stop I might as well and you being on a good you know that's a good way to build your business but you'll get sales that way and will help them because log people don't wanna help themselves so it's really important to be persistent the other

reason we poke important or other reason it's important to be persistence because as long as people will partner with you you don't necessarily need to sell to everybody you just need someone else that already has a following or someone else that already has clients that they can plug you into to help you out and a lot of

the times you know they'll have it or they view someone the past say they can connect to it or accept letter X etc the best entrepreneurs in the world don't go oh no that's my competition they go oh how can we help each other how can we split the market they're probably niching down my mission down this

way we're not overlapping at all we're just offering the same services but we want different is our country you've got to get yourself in a good mental state that's how you win and that's how you build a movement and how you build a movement that's how you actually go to business sales is the first part cast recruiting

retaining talent is the hardest part of building any business getting amazing people in the door and getting them to stay that's your leverage right that's how you become a badass that's how you become a Kenyan teens know a lot of soldiers and those generals as advisors you need those people unless you're doing something consistently and have a

positive attitude and believe that there's a better world a better future out there you're not gonna be able to be who you truly are does that make sense like don't convince yourself that you're not that guy cuz you are like you're going to kick ass you just you just need to see it it's okay because most people

have glasses on it like really well adjusted but guys I'm perfect losses and the worlds are really pretty as its pride and it's amazing you can't see I look forward to them but be positive no matter what happens okay I think there's three different buckets but you need to be able to put people in and the reason

people don't stay positive is because they don't know where people lie and so obviously as Prince was made to see owners you want people that on the left look at the people that need now they're in pain they need something to fix something right but that's not necessarily always true these people even though they're in pain because

of the pain they're not thinking clearly later they think they need it but they don't really know good with a new logo or life would be good with a marketing campaign below would it really be good with a privat marketing campaign they're just like us right so usually kind of push him but that's people in Denia town

um the the numbers workouts like three percent of the people you're gonna email actually need it now and then like one percent of them or X percent of them will close depending on how painful your the problem you're solving is so for example getting people more business is really easy it's really painful for a lot of people

so they signed up look really fast but if you're like building websites are designing you know landing pages and or just doing creative work and people think then you they don't really know they need it and you just find a different kind of approach to that lastly is people that don't know they need it don't go after

these people well this is why I want you to stay positive most people don't know what they need and they're just kind of built as business they're kind of selling stuff everything like wandering around and either they won't get around a long time or they're gonna eventually learn what they actually need and then you can actually sell

them so this you can't take things personally when people or are kind of going through there's you know that's just where they are but you should be able to put these people in different buckets based on what bucket they're in you should be able to follow up with them so then you now throw me the funnel and

we'll go over the funnel if they think they need it you're gonna send content you're not to you know coach plan you have to walk them through stuff they don't know that you did I would stay away for now eventually when you're at seven eight figures and build some sort of educational process around how to teach these

people if you need it that's how you're gonna grow but that's a problem as before I call me if you do get there I'll help you but hire people do that too but don't worry about those people you don't want to be run people that don't know they need you especially after they pay you especially after their

date because then it's just all right questions about the reply process what are you guys thinking I'm glad Jonathan Jonathan said it seriously yeah so more than any webinar yeah I mean I wouldn't we're not even doing this as women we really want to you guys like this is really important this yeah yeah hahaha it's a traded

college my hated school because people are just talking to me all the time so I never want to be doing that and I apologize that we're going through white chocolate but I'm glad it's over yeah right here wait until you reach out to people so Oh there's certain drips you can try um do a week and then

11 days and then 14 days so send me mail wait a week send an email wait 11 days send an email wait 14 days you know and just keep going if you know oh they're in pain like for example one program I run is when people get in the news I know how to use that to get

the more leads and so when they're just in the news I I follow up a lot okay guys now you gotta get on this you guys because the way you two losers just let them you're not I mean it clients through another PR even though people think oh we're the news we're gonna get clients for like you

have to build a funnel so it depends on where you are i I'm so sorry I don't know how to pronounce your name is it dear I'm moving out huh I guess you can't even pronounce your name over text well bro I'll just spell it out dia dia cree-cree Gabon what industry are you in what's your products

hi everyone um just run just the marketing agency okay well then definitely digital marketing it's really important to show people that you have clasts because you're gonna be representing them so I can understand why being Sydow Z is scary if you have content already built up some to them once a week it depends again it depends on

what bucket they're in right so don't know that I needed every two weeks just sent him an article it is known on earth good think they need it sent an article once a week on you know of what you do what you believe doesn't matter what it is just just say I have your face change it something

need it now go ahead and follow up you know two or three four days um because they need it now like you want to help them grow their business now it's up to you to be responsible enough to know which bucket there it and learn how to figure that out and I would probably just interview people that

are in your niche and pick a niche most importantly but yeah so that's something that you'll have to figure out as you go just just you the original temple I told you seven eleven fourteen and then just keep cycling on fourteen and then you'll kind of learn how to do it for their own just set something up

right now don't worry about you can't thanks too much give it to them how do I fill Facebook gas versus email for getting your first clients okay yeah okay well your b2c so it's a little different for you it'll be a lot cheaper for us b2b good as it's a little more expensive I would still use email

it's a lot more personal you can the 101 for your first one to three clients that would use email and look for groups look for music groups in your area look for local music groups look for because because if you don't get we're going after you'll get someone who has a son or a cousin and our nephew

or whatever that is intense so you want to sort networking around if you know how to do it on Facebook that's that's fine it's just it's expensive when you mess up and did a lot of trial and error it's hard to scale unless we know what we're doing you need to know how to copyright properly I don't

need to know how to use for history doesn't need a bad platform there's a lot of different pieces I wouldn't recommend you play with that and burn your money until you have enough money to spend from the business to reinvest all right any more questions yeah it's good stuff really helpful and yeah an important is helping me

with with our agency's cold emails I mean we went from just like never being able to get in touch with anybody to like getting replies and you know we haven't figured it out yet but I mean this is this is all golden and it works you know like even in just a few weeks you can start to

see results and and sometimes even just one reply like when we got our first reply I was like oh my god it's working but you know that's just momentum right you you keep you keep at it you keep persistent and it's gonna work you know it's just a matter of focus and optimizing and knowing it's gonna happen

for you too right yeah yeah I mean so you're like a month and a half in right so it'll take a little longer for it you know you know get fully ramps and actually get people in I mean the sale cycle is like three to six months so be promised for any b2b company like your other sites

I would recommend Jonathan why don't you mess DM me after this and I can help you find it but a lot of that will be around Barbara so I hope everybody else paying attention Jonathan's asking you if there's excites with that I recommend I'm free to get some demographics what are people who are drummers and once you

do your buyer persona you'll be able to know exactly where your people hang out whether it's a certain coffee shop or a certain bar or a certain group online or forums where they are is really important and that'll help you kind of go through it cool so these are the three steps collect automate reply please feel free

to throw any questions in the biggest bottlenecks that I see are the following targeting like jonathan saying prospecting actually getting those emails people slow down and like don't do it or don't hire a VA to do it patience guys you're building a business it's gonna take years to become something significant and you're probably I said on like

5k or 10k a month that's just having a job like you want to build a business a machine that makes your money it's gonna take time you've got to change your mind eccentric ideation yes but you're gonna join the matter what because if I say hey you're gonna build a hundred grand a month agency in a year

you're gonna freak out stop from doing stuff but if I say dude you're making no matter what ten years I can guarantee you you can make it no matter 110 years no matter what so what 10k Mons client a year and you're there so patience patience you're gonna make it with patience now all of us want to

speed things up I'm the same way I go out and rally in rage and try to do as much as I can today that's Ian but you don't always get there that much faster so just be patient just have the baseline be okay it's I'm gonna get there and everything else will kind of fall in place and

then you have fun with going on faster slower let's see okay let's see follow-up reply is a huge bottleneck stay in that mindset you gotta be willing to go after everything you gotta get hungry every single person it's a possible win for you every single person and someone get help so so that's really big bald up to

mindset massive I don't know where or how to get people better mindset all the time except for joining empires there's probably the coaching that's out there I just haven't seen coaches that are better than the business owners that they're coaching not often and if they are they never become like the celebrity coaches and it's just a whole

thing joining a group is probably the best for keeping your mindset good copywriting is really interesting it's a process you want to set me up neatly but it's gonna kind of take some time to build up South delivered service deliver confidence is something that people kind of feel and so I like even though they can deliver they

feel like frauds and this happens to people even like Anthony Hopkins to this day from the nominal artists nominal there's phenomenal business builders feel like they're not enough and that's something that you just accept that you're thinking that or you you overcome that imagine turning eight names the huge bottleneck I used a cold email all the time

with my name Apoorva and it doesn't fly as well as it could in America internationally it's fine in America people just did hit up so how much buddy's Indian SEO companies from like wherever in India that they kind of get burned so you want to use some sort of name that's similar to people you're you're going out

to I am just hired a guy named Jason and Jason was getting all stickers so don't let that hold you back again don't take things personally like you have no idea what's coming to you lastly is the best chess players in the world learning how to play chess backwards so they learn how to play with this graphic

right here it's just a king and a pawn verses of King and two pawns and the thought process behind this the reason it works is if you are going into uncomfortable territory you're less likely to get yourself there and you'll self-sabotage to keep yourself so the more you play chess the less you practice moves that are at

the end if you're an amateur or just a regular player so now what do you do get to this point like I've played so many chess games in my lives I have no idea how to win I've never practiced it and those are huge bottleneck for me and so the allegory here is have your proposals already written

have your invoices already written have some sort of Temple House process have them all ascending have their minor tapas and have all of that set up so when you do make the sale and someone's like yes any proposal you don't drop the ball on the 5-yard line or kick the goal in the ball in the stands or

whatever sports metaphor I can use missed the pop fly because you're thinking about throwing Gantt those proposals and invoices set up in templatized it's in the same important so there's two ways you're gonna kill it that this one is you gotta crack the safe the safe is the combination of words and letters and images and case studies

and follow-up sequences and interactions and sales conversations that go together to get you to your goal which is probably a seven figures six years what happening so either you become a safecracker or you get someone that can crack like I say if you ever ever seen Italian jump I don't think Mark Wahlberg could have cracked a safe

himself so he had to get I'm totally blanking on her name but if you haven't seen a time job go watch tell him to crack open the safe you need a safecracker there's people out there that do it for a living you don't have to do everything by yourself you've got to start letting things go and so

me and Matt because we know you a lot of people watch trainings we kind of got together and we're like okay people watch training they don't really do anything how do we pull people to success how we make sure that you know we're all on the same boat and that we all get there we're like well we

don't want to help how do we do it and so we can set down and said are people gonna go in and implement these things themselves and I think a lot of you will I also think some of you have convinced yourself but you can yourself and it's gonna be really easy if you have vp8 it is

or or you just won't do it because it's you're disillusioned or or you don't really know how to set things up and you need a safecracker so what we did is we took our own safe crackers and we've put them together as a package for you guys and we want to make sure that you guys have access

to that our own resources so there's an application process around it we want to make sure it's very to say these are hard people we you know you want to make sure anyone coming in is respectful and understanding this has a positive attitude and so what we'll do is we'll link the waiter as third that and you

won't have to go through the entire application process down just just patrina on there if you don't have the money right now it's fine just just preview email in there reserve it and we can figure out okay how can you get the money can you make enough money but you know taxes just add this process for you

or some sort of income for you what will link that in the comments actually Matt would you mind is linking that in both the the chat and the the face Clive yes one second okay okay if you are at a level where you're like I don't know if this works this is literally my inbox for an occult

email campaign and I ran two months ago three months ago and within sixty days because it was Jason and not for reaching out we had I think over 48 leads hot leads coming in people saying yeah sure to call me at this time and excited and and it works really well I remember one of the business partners

at both awesome and SPI the two companies actually be getting six and seven companies this guy Chris Strachan he had this kind of raise over 30 million dollars before he was 30 sold his company to documentum or EMC know if they burst before and they're doing 140 million in revenue that year came to us and in his

free time he would just sit down and just hold him for fun cuz he's like who knows what's gonna happen you get spam email he would get like notifications any you know to come in he just sit down okay like let's see it's really interesting to see him I mean now he's these bills for a company called

SPG a Silicon Valley growth agents through cold email again just reaching out saying any help do any of these this is what we do this is how we do it and and it's grown amazingly I reached out to my other buddy ban yesterday and he's built his businesses in the millions and I was awesome and a live

training for cold email tomorrow could I mention it but some was killing it and he goes yeah basically a cold cold and we bought a listen did webinars and this was climb with 86 million dollars in funding we shot without ever talking to him without ever getting on any webinars and they sent out they just showed up

and asked to buy his products which is are like you know ten or twenty thousand a month just because he was seated it wasn't because anything was doing so I love you guys are sitting there and saying oh and to make sure my case is a perfect trying to make sure my articles are perfect doesn't matter these

guys this 86 million dollar client is basically almost a unicorn now which means a billion dollar about the following edition signed up just cuz he was development and says I give let me screenshot this conversation let me throw my deck he said go for it's for real we signed a division at Cisco Cisco billion-dollar company the exact

same way and now we work with Cisco Cisco like he works with the entire billion dollar organization through cold email and a lot of people didn't even have open his stuff like Gus you just got a show it's not that hard just show up so this is a link that I'm gonna copy basins chat right now and

then I'll have Matt copy/paste can be Facebook live and it's a bunch of resources for you guys that want to do it yourself or try your stuff oh it's it's a lot of links to you know exactly the steps we talked about collection automation and replying the most important thing in there even though everything is tactic it's

the most important thing I think is a link it's headspace which is a meditation app they have this take ten program just gonna take ten days in a row a lot of the things you're gonna try to think through would try force yourself to be positive your brain can kind of settle on its own and going through

this Australian guys training ten minutes a day will change the way you approach life will make you hungry again will make sure that you actually all sorts of things you need outsource and don't think that you can do the things that you can't do Matt's gonna magic did you put the reserve like awesome okay yeah so yeah

I got it set up and yeah this is awesome nice okay so even if you're worried or trying to figure things out Jonathan that's fine just put the email into chat and I'll hand it in go there sign up reserve it you don't divide you can make decision later we don't care we're here to help you just

just I really want you guys to have access to this because we're only gonna take I think we said 15 total and we already came for the beta yeah no it looks six or seven people signed up right and so we're gonna get overwhelmed or our teams may get overwhelmed from takes too many but going there sign

up it's a waiting list process I think there's not like 70 people on there right now and if you share with your other people are freelancers people that want to help have them sign up and then you'll kind of go up the list based on where you are on the list you get accept in the program Aaron

go ahead man share it get out there that's people that you think you can help but you know we really want to make sure all you guys are freelancers natan see these are extremely successful in coming years and so that's what's before um let's see yeah and and yeah and so also guys for your own launches and

landing pages and sign up pages that you can probably you know integrate with with these email type funnels that we're kind of tough walking you through you can use kick off pages which is the page that we use for this waitlist software but um but yeah if you guys could go and share that out that will really

help us out and it also helped you out and help us reach more freelancers and it'll help you out by getting you higher up on the on the list that we can figure out next steps from there but uh but yeah it's really it's a really nice tool in software like app or go set up the page

in a few minutes you know yeah yeah we're good well let me reiterate what we're actually saying or some way to help you so we're gonna have people that are clocking emails for you right in the scripts warming up your domains and buying domains if you need them sending me emails that now all you have to do

how do these three steps are is the reply stem is get your head straight and make sure that you can respond on all these emails coming in and you can get their business and you can make their business this is better now I want two guys to reach in and grab this sword grab the sword become the

King cold email is the way you're gonna kill it in the next 10 years it sounds crazy people out there say oh my god cold email was emails dammit it's so annoying but when it's relevant people have gone on calls with me and said oh my god the universe is speaking literally I've been looking for this and

you showed up and I'm so happy I'm on this call there's people out there waiting for you waiting for you to reach out to them so you can help them and they have no idea what to do and this is how this is how to get there this is how you build your business this is how you

you show up every day this is how you get yourself out of your own head and get out in the market so god let's set it up you community it's a no-brainer for me said that you have to you have to have to set up that you can set up like me I'm very like I don't like

getting a nitty gritty use our system your system we put together don't let yourself get your own way this is really important this is not something that you know you want to just lay by the wayside have your business have away so scale automatically but after you having to worry about math anything else that you wanted oh

if you do get in and you do you know do really well and sell products then a big matt has exclusive offer we can actually join up buyers and become them as part of this our exclusive group of phenomenal entrepreneurs and agency owners mm-hmm yeah yeah so you'll get new get access to our new membership empires which

will be releasing to the public or for a beta soon enough but right now we're just getting some founding members in there you know guys that you know inner circle people that we want to work with and that will get access to like future mastermind events and that sort of thing so yeah if you what did we

say if you if you break 20k using the service then we'll fly you out to Columbia for the next mastermind I think that was along the lines of what what we were ya gonna put up and we'll do an interview with you and feature you and all that good stuff so yeah and I'm I'm looking at we're

looking at October for the mastermind which I'm really excited about and I have to finally get that content out but uh but yeah you know going back to the cold email and stuff it's like it's not a matter of if it works it's just a matter of when and like you know it's gonna take two to three

months to optimize and get it cruising but once that's done and once you know you you screw up and you make mistakes once that's done you have a channel that you can grow your business with so you know it's really important that you you get that set up so that you have that predictability and that peace of

mind to know that if you need to go out and get work you can and that's you know having that is essential to really building a scalable agency in business yeah Oh Aaron asks how much it is so Aaron we sat down and talked to like how do we want to you know set this up the way

we did it is we actually just stripped it down to costs and we're literally offering part of our group to you guys we're just gonna do all the cost has passed through so we're doing it's about a thousand dollars for the project manager the copywriter or the designer and the implementation people doesn't know as a mom I'm

three months minimum commitment because it takes up to three months for it to work like really well for most people but I mean what you got to think about it is is that thousand dollars a month gonna make you more than thousand dollars more if your offers less than those dollars a month then uh maybe we gotta

sit down and make your visits better but if it's not then you yeah you're gonna kill it Aaron I'm so glad I'm looking forward you know bring you to the application process like I said it's exclusive but I mean we've done some of your products nom so yeah let's go cool well do you guys have any more

questions we I'm here for those so let me know what you're thinking let me know if you guys are wondering that this is gonna go later so anything you asked will deliver more value yeah stuff in there yeah and yeah just holla any questions while we wait I think Kurt the Takei asked me something Mason cargo Kai

Thank You Molly for showing up great to have you in here I believe that yeah let's take a little survey what do you guys think do you think cold email works at this point and put a 1 if you think it works put a 2 if you're still skeptical and it's fine to be in both categories I

know doesn't what's a what's the one for what is it works - is it not too bad okay we got let's see hey guys in there what do you guys think do you guys think it works Herman Jonathan Jonathan DM me but it's the same problem I mentioned the beginning it's if you're in your head or if

but that's what matters there's you're never gonna be shown how to convince in them no just something great yeah and and also pick you know pick people you enjoy working with right like that's why we're in business right we work with people we want to work with and enjoy ourselves right yeah you know okay cool I'm glad

you guys agree I don't want to put pressure on anyone in there that doesn't agree that cold email works and we'll like won't leave all work for them I guess that's really important yeah and and if you guys have any specific questions just post them in the group of course and well you know we're gonna continue to

answer your questions even after the trainings over after this video is done because you know we want to just help you out with training and all that so you know like I said it's a matter of if it's just a matter when because this stuff works it's just about you know finding finding the right code to crack

right and just using the right messaging with the right offer all that good stuff yeah yeah okay Molly says I think it works but definitely mute your spirits you get hard to get dressed at me rejection continue that one that will do the working one opening doors to the others yeah well Molly I've been there I get

it it sucks when people say no because you put so much time at what you're doing but that I realized a long time whether that was a focus on myself when it was more about who I was helping change the way I approach things so I'm not sitting here the second I stop saying hey how can I

get at this company by my service and I started saying hey how can I make sure that George text company is able to keep his job I got him take care of his kids and family because his business did better because I was involved the nose was kind of melt away no one lot of people stuck out

from stalls and help themselves and so any frustration or or being of spirits it usually comes from a lack of skill and you've got to be able to grow into that person to have that skill and to help these people because that's where all this agency is really important it's a really interesting word Matt do you know

what agency means not probably not your definition there's a finisher yeah yeah yeah so it must be like oh my life oh you build this big thing they guess your business agencies actually when people in agency to consciously not be wandering around like zombies we're not workers we just I don't know and so being able to not

only be an agency but embody that and go out and help people and convince them that know what you have is what they meet and their lives gonna get better and after them make that cost decision it's important there's no physical value of anything right Jonathan everything is transforming everything Molly all agencies are our heart stones telling

a website or landing page or doesn't campaign it's all heart cells it's people need art it's important the greatest the economic extensions in the world happened after the greatest artistic expansions right but these things are extremely important but you've got to be able to convince people that you gotta believe that to be able to convince people that

uh thanks Mario thanks Furman I appreciate you guys saying goodbye all right yeah does that make sense well you ever been to someone's house that are in it so sad no it's really fun to grow dog food that means I think what that means is you gotta buy your own post I would never be doing this webinar

I didn't do cold email right I don't that's what you didn't do well maybe I'm being skills yeah well yeah so you stacking the I'm busy but you know I'll make time for it all have Matt fini whatever manner go I know if you don't have the money or if you don't if it works just go ahead

and reserve don't get get on the waiting list you can figure everything else [Music] yeah okay you guys later all links are should be in the chat and later and we'll cut this up and insensitive out and if anyone wants to deck just tag me on any group and I'll take care of ya and add to the

resources list and like a slides or something right yeah perfect yeah cool sweet guys well yeah like before my said thank you guys so much for checking out the training go ahead and reserve a spot if you're considering holding now getting help with that and you know yeah we're excited we're excited to help you guys out with

this through the group and through content and and for those of you that decided to join us so yeah thank you guys so much for your time and I hope that you all enjoy your Friday's and we all talk with you very soon all right thank you guys