How to Define Your Customer Avatar / Persona - Different Hunger

all right so so yeah we're gonna build this persona of our boy Aaron do you want to do let me just clear the screen is yeah well part of you showing the screen is I can't know they're gonna okay so this is just a really simple way to begin right but Aaron was so excited we bumped him

up to the top and lists for the cold email we call me packages cold you know resources that were offering that are ours outside interest agencies they can grow their business but we knew him from before that was really useful still around yeah yeah I'm from the fourth a useful plus we know his business I've actually had

a couple buddies used as services love it so really qualified so we're gonna model this avatar after Aaron we're gonna show how to scale okay let's see what does and call himself you know founder I think yeah check is like denim yeah which is really cool there's something like this you can feel exactly what language people use

to describe themselves that's really important when the chance of them ready and also a hundred different profiles before us and how many coulding okay and just you know what a few is like immerse yourself in Aaron's psychology not desire like Aaron now just Aaron yeah and also looking at recommendations recommendations on LinkedIn is a great way to

see why people like certain services or types of services now okay so aaron has CEO guru social media magician marketing social media media editor marketing actor co-founder and Instagram growth all on his profile stand present great so that's probably pretty standard for most that is pretty standard for most freelancers or agencies where it's gonna compensate with quantity

instead of quality I'm gonna saying you like one thing you got a lot of things which it's hard to people to put you in a box and it's hard for people to refer you business when you do that right so for now let's say multiple positions where does she live will say so he lives on the west

coast holds II the question I think he's like 27 butts it since this is an avatar do we do a range or we're just doing like him specifically right now I do both I usually start with him specifically then we extrapolate based on what we've seen cool what would you do just go for a range yeah I

think that's fine so I know like different hungers it's pretty much like 20 to 28 is kind of a date range nice education college what do they do [Music] so he works a lot he works he worked more than he wants to I think and travels a lot travels a lot yeah okay like places finished yeah I'm

not sure yeah I'm not totally sure too much next people just do this with him you know I mean just really get Aaron we're gonna do your Barbara stone I've been doing it on you and then doing it on your best clients right right yeah I mean we can like let me look at his Facebook page real

quick okay nice great okay so like he goes to happy hour when he can when he can stop working in time for it okay yeah he shares a lot of political stuff let's see okay left or right he is conservative okay so Fox what else is conservative I know he likes Trump family he's very much family guy

this is all your man because we're like putting him on blast that's Ari let's not post this wait yeah we'll talk to him first we'll talk to him first we can keep this because we're like you're basically just going through his entire life by stalking him and its really affect people should do I don't think co-op we

can ask him but I don't think okay too much and we can show this to him buddy let's just understand him yeah right yes sir he's he's always traveling with family nice always having a good time you know he likes to have some drinks he likes to hustle he likes to goof around mister fromm like he doesn't

take himself too seriously okay I see a picture in a bikini he's in the beginning yeah well he's in one of those like you put your head in and you're in a bikini yeah okay I don't want to put how much he makes well let's put arranged yeah so yeah so I think the range yeah I think

like different hunger persona is pretty much like 1 to 10k a month like that's kind of that's kind of the sweet spot you know like on the higher end we have guys doing yeah 10k a month etc etc how's it feeling his job he loves it he loves his work does he do you think he wants to

work unless he wants to work a little bit less because he feels overwhelmed but I mean he he would like he would happily work all day long on what he wants to work on but he's he's feeling really overwhelmed and that's kind of why he's hiring us and and that's kind of like I think that's you and

I to like we we like we can be in the zone all day long and spend ten hours working but then we wouldn't have time for all the other things that we want to do yeah that's true but you know if we do have deadlines to meet and we do like you know we're doing a launch like

we'll [ __ ] stay up on that long you know no I missed those days I just do the whole time like all-nighters was my thing yeah I think I've done like one or two all-nighters in my whole life and I was in college yeah my thing was I would always sign up for these classes that we're only like

great on tests and I'll just do like I wouldn't go to class all semester and then just go to the tests and like stay up all night the night before and just like learn everything school is such a joke it made no sense I mean looking back on it like it really helped right I know a lot

about a lot different things but that's never been right okay what are they their concern what's is concerning not to achieve this potential as a human or as a businessman okay what aspect of my personality affect how you market your time what is that how what's another way of saying that like are they outgoing are the introverts

are they like that would change how you market to them awake I'd say he's friendly outgoing I would say that oh dude it's the toughest for any help going person they freak out when they're like bottle necked when it comes to sales cuz I supposed to be good that you don't in yeah right and I think like

what what's the word where they like they want to be in control and they're kind of like fruit they freak out when they're not in control ones a control freak oats a commanding well like they want to know that well let's go over their history what happened to passive I'm up this point oh dude there was I

told you what he had a a session in 10x I'm gonna 10x on those hot seats right breakdown people's businesses he had a session in there and like every single person in that session was like dude Herron has the greatest product ever like it works so well love it like there's so many personal isn't there remind me

to get him to get those snippets cool and then which I'll be throw it into his anyways or maybe I guess since we're recording this this is the reminders that's per guys cool cool history what happened to past level up to this point I mean he's been successful mostly but he knows that there's a better way to

be success to be more successful yeah so like he's had some traction and success but he's kind of plateaued I think just because he's you know everybody has a breaking point and he's you know he's doing ten twelve hour workdays because he's he has some issues around outsourcing and trust in that kind of stuff yeah so that

might be something we add up here is trust like yeah okay right lacking trust and others in resources lenders resources is like a really trusting person yeah that's probably the bigger problem I mean great trust because they don't write like the first agency Iran like I was just like yeah I do whatever you like as long as

you like it worked out great you don't set up a system where people don't have an incentive to be accountable from sauce okay how do they feel about what happened in the past I'm assuming because this happens to know sauce products is that it feels like it works really hard for sales and I'm the churn just problems

and some people come on for a little bit and then probably drop off right for my job experience and have our trip that took okay it's currently interested what do you mean I mean he wants to make more money [Music] no he has a he has a girlfriend yeah I'm a single girlfriend here but do you think

most of these people have girlfriends do you want to go three black girlfriends that's a huge selling point hmm then we could just be like do you have a girl yes no okay are you Dan post-race yes now do you need money to pay for the wedding guests no okay hmm I kind of think I feel like

most people I talk to have our have a girlfriend like most of my sales calls but you probably just attract those kinds of people yourself most people I talk to a single but I'm single I mean I haven't built my avatar based on single founders in the tech industry that are like 3540 hmm I mean I have

a lot of single friends too though I don't know what's your sales calls for single girlfriends it's hard for me to know you just decide how do you want to go for okay I'll switch it up later hmm does it mean do we have to pick always decision is like there's two parts to decision right one is

you gain more power because you're more specific to his decision is like cutting out all the other features if you drive choices no future I mean I think I think everybody that I'm marketing to ultimately wants to be happy and married so I know of course but what part of the journey do you want them in I

think I think we pick girlfriend because then a lot of these freelancers health commitment issues and if they have a girlfriend then they don't leave solve that piece right right you know I mean [Music] hey let's do girlfriend because there they don't have familial issues no children they want to spend time with their significant losses yeah I

mean the Nomad type though they usually don't have a girlfriend yeah I mean there's always options let's just focus on these guys yes cuz language is really easy hey do you want it like if you're like you wanna spend more time with your girlfriend and the coffee [Music] yeah yeah does your product address any concerns that relate

to their I would say just time like our product helps them have more time to spend with their family or it helps them make more money so they can shut their family up like I can't wait till I'm just pressing it around like look mom and dad dude no matter how much money they make my dad still

when we were doing like no matter how much money I make my dad is always pushing me like getting a job yeah when we were at eight figures I could make millions he was like hey like you should get a job to work really good for like 60 grand a year what are you talking about I think

some people police might like the idea of stability and a big company taking care of their kids I thank you and I like it does not as much as it used to 35 or 40 percent of our generation Christmas presents what is it that matters to this person [Music] and increases their super what's a superhero when he

gets something what's the superhero that like has a power house what a powerup just okay I'll say now what kind of superhero powers up like he has something that's really good about money gets even better I want some sort of an allergy I just put iron man / Batman yeah I'm not I'm not sure whatever it's like

it will keep going all the needy Zepeda make me feel good this certainty around business yeah solves solves their pain of not knowing what to do and getting and getting results in you know getting results in areas that they have no expertise or would take a long time for them to give them control you see under there

yeah and I think this I think this was - this here does that make sense you think that's was just - I added this this section here forget profits are you can't see my screen so what I'm doing is I'm going up to to top part I'm just recalling all the things that we had already written down

[Music] so more happy hours yeah more yeah more time to like be themselves that's yeah that's a huge a side effect I'm not having money and everything is you feel like you're not yourself you know dude yeah yeah and you're not the person that you thought you were like you're not the person you thought you would be

nice okay what sort of thoughts should go through this person head right before the decide to purchase my product yes I'm looking at our conversation before he bought so he said so you guys are doing all the heavy lifting instead of me going out and learning and setting it all up as a beginner it'll all be handled

for me is that right nice what what's like projected ROI like when would I get an ROI or like yeah did he ask them yeah well he said he said what what could be expected like how many emails will be sent out Oh estimated close rate that kind of thing [Music] so it's like when can I expect

results I think that's another way to stand what's what's he selling exactly is this for the Instagram business is this strategy social yeah except increases prices a lot yeah but the nice thing is we all need sales calls wait a minute he's not gonna have to do sales calls I don't think I think you will cuz websites

not good enough oh really I mean we'll find out but let's take a look as analytics I just most web sites not good enough but let's see 200 times 12 is 24 hundred if he does a package of 2,400 I think it shouldn't be good and we should do that webinar we'll figure it out but that is

okay results Coleman what do you think about this process yeah it's good so now anyone that doesn't fit in this buyer persona we automatically know - you ready for that so if they're not weapon came on plus you yeah I mean that that's kind of forgiving I think it's they're over 10k month for one product this product

by the way they're over ten came on for one product we say now as well does that make sense yeah but I feel like we could definitely help those people yeah but we should do like an ad package for them not cold him no feel I can take care moms like hmm you know I mean like you

want to use cold email here first couple clients and once you know exactly what makes them tick you just kill that what hats hmm but I feel like because I mean I've been a 10k a month and I haven't like recurring recurring thank you I know so is that mr are yeah come on personal income or product

line mr are okay that's fair that's fair [Music] okay hmm yeah so they have to be conservative I mean that might be tough what I mean I don't know if I could call myself conservative I mean that doesn't mean you can't serve a concern well yeah I know I'm just thinking in terms of kind of like the

D H brand persona okay that's more like fine so we can yeah I mean obviously if you espouse conservative ideals then it's really easy to close people if we choose liberal ideals I'm will humming about for the rule people all right at the end of the day like I don't like going to political even though it's really

win that way just coasting I think I'm officially okay you know right yeah right like this this has never come up in a conversation not for why don't we save Facebook / mr. Graham yeah social media yeah because we don't even know it for you listens to Fox we just think use conservative like we don't know right

I know liberal people that voted for Trump like oh cool cool all right so boom I mess up the screenshare then or the recording nicole better guys boom there's Aaron there is