Resource
Strategy
Presales No Brainer Offer Strategy
Purpose
The purpose of this strategy is to directly presell your offer to warm leads in your current network (ie. previous customers, previous leads in your CRM, first degree connections on LinkedIn, social media followers, etc.).
Process
There’s two ways to implement this process: 1) with personalization (this gets the best results but takes more time) 2) without personalization (this gets worse results but takes no time).
Here’s the process with personalization:
- Take 20 minutes to create a list of at least 20 people in your network who are a good fit for your offer (or has an audience of people who are a good fit) with a note explaining why
- Spend <5 minutes per prospect to do quick research, customize the templates below and send the 1:1 message.
Here’s the process without personalization:
- Customize the template below
- Post or send the message to each channel
Template
This template is a modified version of our NBO / presales approach combined with Joel Erway’s power offer.
* Include this line if using it for 1:1 outreach. Delete if using for social / emailing your list without personalization: {FirstName} - I was thinking about you and {specific thing that is relevant to this and obvious that you’re not AI generated}...
If I offered to help you {Solve Biggest Problem} and {Achieve Desired Outcome}...
✅ {Obstacle Removed / Benefit Received}✅ {Obstacle Removed / Benefit Received}✅ {Obstacle Removed / Benefit Received}
…would you take me up on that? I wanted to get your feedback first because… {mention again why you thought this was relevant to them}.
I'm thinking about opening this up to {1 spot is recommended for DFY/services, 3-10 recommended for DWY/coaching} who will get {presale benefits} in exchange for investing and helping me improve this, but only if enough people would find it valuable.
{Insert Social Proof OR Risk-Reversal Guarantee}
Interested? {Customize per channel}
📩 Email: Just reply to this email and I'll send over details.💬 Social Post: Comment {Keyword} and I'll send the details.📲 Social Story: Reply with {Keyword}.
Examples
9/10 Example:
Course Creators, Coaches, And Experts:
If I offered to build YOU a high-converting sales webinar:
- With a super-fast turnaround (about 24 hours)
- Without you needing to worry about "what to say" or how to say it
- So you can fill your courses and programs NOW
… would you take me up on that offer?
My company received this award (below) for building a 7-figure webinar.
Since then, we've built 9 more.
Are you next?
9/10 Example:
Business Owners, Entrepreneurs, Experts:
If I offered to write YOU a book that captured all of your best ideas and attracted pre-sold clients:
- With a fast turnaround (less than 60-days)
- Professionally written to sound like you (not just a transcript)
- Super-compelling title and cover design
- Without you needing to touch a keyboard or write a single word
- So you can get positioned as a market leader and pull-in top clients
… would you take me up on that offer?
I've written 5 books (two are international bestsellers), and we've quietly helped 26 entrepreneurs write their book and use it to get clients.
Are you next?
9/10 Example:
ATT: Accountants, coaches and consultants:
If I offered to personally build YOU a leads system that consistently delivers leads on autopilot:
- Within the next 30 days
- Without needing to worry about the tech or the size of your list
So you can scale your proven service offering...
… would you take me up on that?
We’ve just opened up a few spots to work directly with clients. In the last six months I’ve grown my list by over 500% and converted over 1000 leads.
Are you next?
Thank you!!!
8/10 Example:
ATTN: Elite 6-Figure Entrepreneurs who won’t rest until they reach the "next level"...
If I could show you the exact "upgrades" you need to make in your business and brain...
So you can scale your business 2X, 5X, 10X, or more...
In the shortest time possible...
And do it in a way that excites the hell out of you...
Without having to learn a bunch of new technical skills or...
Do any kind of unpleasant "grunt work" or...
Spend 6 months watching training videos...
... would you be INTERESTED?
I’ve just opened up 4 slots for new clients.
Using my Revenue Kung-Fu method...
That’s helped people create 2X, 5X, 10X...
And even 100X growth on occasion...
... in as little as 8 WEEKS!
Are you NEXT?
9/10 Example:
ATTENTION: Home Improvements Business Owners that are starving for leads
If I offered to constantly generate high-quality, local leads that would allow you to double your company’s revenue WITHOUT having to do any of the physical work anymore and retire your work boots, would you take me up on that offer?
That’s exactly what we’ve done for Michael, from DNA Home Improvements:
“I went from getting dirty on every job to doubling our revenue without getting my hands dirty.”
Michael now works from a warm, dry and cozy office, has employed more staff and even started a second business.
All while having more time at home with his wife and young daughter.
That’s what our Lead Factory was able to do for him, his business, and his personal life.
Are you next?
8/10 Example:
Attention Self-Employed Lawyers...
If I showed you how to reduce your taxes by $10,000 per year or more GUARANTEED without:
- Studying 74,608 pages of the IRS tax code
- Attending webinars
- Spending days or weeks studying and reading tax books
- Or having your tax return audited
Would you take me up on the offer?
I’ve put together a proven new TAX MINIMIZATION system to LEGALLY minimize your taxes, that most CPAs don’t know about or if they do, think is ILLEGAL and is a “RED FLAG” that will cause you to be audited by the IRS.
If you’re ready to start minimizing your taxes today, then take your first step to get started <Click Here>.
9/10 Example:
Attn: Personal Injury Lawyers & Law Firms in Smithtown, NY who are spending thousands of dollars on PPC ads and traditional snail-pace SEO
If I offered to build YOU a HIGH-VALUE DIGITAL Branding that grows the VALUE of your firm’s current marketing budget by 10X:
- With a leadgen search engine pre-ranked website
- With regular blog posts fortnightly
- With a YouTube channel, posting videos fortnightly
- With posts on high authority websites like Medium
- With press articles on news websites like CNBC, News24 once a quarter
- Set this all up, optimize and manage it FOR YOU
So that you can double or even triple your quantity of leads in the next 90 days...
...without increasing your marketing costs - GUARANTEED!
Would you take me up on that offer?
9/10 Example:
We can partner with only one PI Lawyer/Law Firm partner for Smithtown location (on a first-come-first-serve basis).
ATTN - B2B Entrepreneurs:
If I offered to help you build a simple, high-converting organic client acquisition machine:
- With a fast turnaround (30 days or less)
- Without you needing to endlessly post content, pay for ads or have a social media presence
- So you can fill your services with high-quality new clients
... would you take me up on that offer?
In the last 24 months alone, my company has helped 300+ B2B companies solve this and put over $51M in revenue in their pockets, without a dime spent on ads.
Our avg clients are adding a minimum of $170k to their top line within months.
Are you next?
8/10 Example:
Attention sales executives, leading a team and bleeding money...
If I offered to teach you and your team how to bridge the gap between sales targets and actual results within 45 days or less...
- Based on Lean & Agile practices with measurable results
- Without the need for additional sales training
- So your team can finally SEE the needle move on your numbers by a minimum of 10%
Would you take me up on that offer?
One client tripled their results in 6 weeks. Another increased sales by 400%. And another improved their yearly sales by 12m within 3 months of implementing my ‘Lean & Agile’ Sales Program.
I’ve been doing this for medium & large companies for 12 years, so I know what I’m talking about!
If you’re keen to bridge that gap between target and reality let’s talk.
9/10 Example:
Parents and college students who want to succeed:
If I offered an ADHD coaching program that:
- Improves focus and maximizes potential in college and beyond
- Reduces stress with the confidence in receiving the right support
- Results in higher grades and faster graduation
... would you take me up on this offer?
I offer personalized, tailored, and transformational ADHD coaching that has helped many students achieve their dreams of college graduation.
Are you ready?
Explanation of Ratings and 10/10 Example:
The provided examples do a great job however, the biggest area for improvement is providing an extremely simple, specific call to action. Most of the above examples would have a 10/10 rating if they implemented this.
Here is a 10/10 example for the first post copy:
Course Creators, Coaches, And Experts:
If I offered to build YOU a high-converting sales webinar:
- With a super-fast turnaround (about 24 hours)
- Without you needing to worry about "what to say" or how to say it
- So you can fill your courses and programs NOW
… would you take me up on that offer?
My company received this award (below) for building a 7-figure webinar.
Since then, we've built 9 more. If you’re interested, comment “WEBINAR” below.