INSTRUCTIONS ℹ️:

Customize/copy/paste the copy from your playbook to your distribution channels as stories and posts... Be sure to tag @DIFFERENTHUNGER so we can boost your post to our network of over 10,000+ people! | View Guide + Examples

Once all have been posted, share the URLs to each post in the community thread.| Share URLs Here

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Resource

Instructions

How to Get $0 Leads Fast: No Brainer Offer Promo

Watch the explainer video: https://youtu.be/JJjKfiJVABQ?si=2gu6umlFfjga7nP8

#Purpose

The purpose of this lesson is to create a simple, no-brainer offer (NBO) for your target prospects that you can promote on social media and other channels to generate leads likely interested in your front-end offer.

#Process

#Step #1: Brainstorm all the ways you can add massive value and/or solve a massive problem for prospects in <15 minutes

Tip: Analysis/audits/consults or strategies are very popular, some examples below…

Designer? Offer web design analysis/audit/consult/strategy
SEO/marketer? Offer website SEO analysis/audit/consult/strategy
Digital marketer/Ads consultant? Offer ads analysis/audit/consult/strategy
Social media strategist? Offer social media analysis/audit/consult/strategy
SEO/marketer? Offer website SEO analysis/audit/consult/strategy
Digital marketer/Ads consultant? Offer ads analysis/audit/consult/strategy
Social media strategist? Offer social media analysis/audit/consult/strategy
Developer? Offer code analysis/audit/consult/strategy

#Step #2: Use the following criteria for everything you brainstormed in the previous step. If it doesn’t match all the criteria, delete it:

Adds massive value to a prospect and positions you as an expert
Directly related to the solution you sell
Free for you to implement and doesn’t require a lot of time
Already being used by others selling similar solutions (if not sure, Google what you are selling ie. web design services and make note of the lead magnets or ‘freebies’ being offered by companies on the front page)

#Step #3: Choose ONE way to add massive value, then add the desired outcome that your prospects want at the end of it. This will be your NBO!

InfoWarningTip

Pro Tip: About 80% of businesses care want these desired outcomes so do your best to align your NBO (and core offer) accordingly:

Making more money (ie. customers, clients and partners)
Saving them money
Saving them time

Examples

If you chose to offer a 15 minute web design analysis your NBO would be “15 minute web design analysis to increase conversion rates”.

If you chose to offer a 15 minute sales process audit your NBO would be “15 minute sales process audit to convert more consultations into paying clients”.

#Step #4: Select all of the channels that you can use to promote your NBO. (Don’t worry if you don’t think any prospects are there):

Email
Facebook
Facebook Groups
Instagram
LinkedIn
AngelList
Twitter
Reddit
YouTube
Medium
Quora
IndieHackers
HackerNews
Discord channels
Slack channels
Telegram groups
Current/Previous Clients
Partner Channels
Employee Channels
Vetted Networks
Existing Conversations/DMs
Paid Communities
Free Communities
Other

#Action Items

Review actual examples here.
Fill in the blanks below based on the previous steps to craft your NBO promo post:Quick question for those in my (insert the platform you’re using ie Facebook) network... Do you or someone you know have a (insert your niche ie. B2B Real Estate SaaS) business that would like a FREE (insert your NBO)?(Insert social proof/credibility statement)
Customize each post for each channel, then post your NBO to all of the channels you selected in the last step.
Monitor each post and respond promptly to every person who comments in order to schedule a consultation with them!

Examples

PROVEN EXAMPLES - WRITTEN

Examples of completed NBO posts:

Quick question for my Facebook network… Do you know or someone you know have a pet eCommerce brand that would like a free lead generation conversion audit in order to generate more business? This is exactly how my agency recently helped a client increase their sales by 20%.

Quick question for my Facebook network… Do you know or someone you know have an old website they would like to redesign to build brand authority? My team has done 300+ redesign projects.

Quick question for my LinkedIn network… Do you know or someone you know have a web3 NFT project that would like a free conversion rate optimization audit to generate more real, engaged users to your Discord? My team has driven over 100,000+ real users to our clients Discords.

EXAMPLES - LINKED

https://www.linkedin.com/posts/yemattkohn_design-development-creativeagency-activity-6932415719372443648-zPn9?utm_source=linkedin_share&utm_medium=member_desktop_web
https://www.indiehackers.com/post/want-a-free-front-end-design-dev-audit-to-save-costs-time-a17ea38698
https://twitter.com/whoismattkohn/status/1526652280258306050?s=20&t=OqOIjcRw0QUXHhoWdsLUhA
https://www.facebook.com/groups/differenthunger/posts/3116179048637726/?__cft__[0]=AZXClFSe3Iz566dx32oiBNWDpL2v2_1EfRtMgCxR-zDbJGoOWFWOaukDVgY4ICA5H54QWvkFK-3f07Wt9TDod3hokG_jkmWsP_wSP2saGPl5R_CZlOeeljP03OTRF1ttm8CemHInHgvs86F73NF3WEwT&__tn__=%2CO%2CP-R
https://www.facebook.com/DifferentHungerCreative/posts/pfbid021nht6AXoQynSDqpt19upijVPrGHHWtaV538bQP3PLxQ83mMaQsK3apLoMHBVXJKFl?__cft__[0]=AZVz9Nsu894qAeVhEyqY7iKgVnwOQjs1qkKp7rGCWNovelZtT3WYeSGr5cAidEH_EuntPFFnUzck5dNOqROi4qtGtcebt2-oWVGebs3N3xyFVlQ8v59n2KNkNHwd_QynDTW7t_Mam62maqwvEqyh-75LbIICjJ5DMilhKFfreTnkeQ&__tn__=%2CO%2CP-R
https://www.facebook.com/KillaKohn/posts/10203550957754482?__cft__[0]=AZUEML4t-03OMJFE7bj5uhDQd2QUGpHi3Obf_Tr2Dl0kNQP-6De6EYsqd01VMl32NbpH4Xz4s7D5AvvFntMyjQZ2h610gI0kntUO4TN2F5AD_Q&__tn__=%2CO%2CP-R
https://www.facebook.com/groups/SaaSgrowthhacking/posts/5025118687543277/?__cft__[0]=AZURX6OWvpEcFFqAOUVQl_fWcpjygHgBGKpTfWlirHh1IRXiYON6F9uKd2ItqLa0mnXP7ZHFXCoGqEvMRT-9GRG0u61bTHrqBq56_fPxZE0CcAhhz4DolTJR4QoWTlj3B9ZKe59Q1ujTk0785zT93tg_&__tn__=%2CO%2CP-R

EXAMPLES - PICTURES

Sales Challenge Trust Doc

Post No Brainer Offers to Get Leads