Resource

Fear Setting Ritual

While many people set goals, few people set fears. Fear setting, however, is arguably the most powerful exercise you can do, because fear is the only thing in life that gets smaller the closer you get.

The more intimate and specific you are with your fears, the less power they hold over you and the more you see them for the illusions that they truly are.

• 1. What Are Your Greatest Fears? — 2. How Do You Prevent This from Happening? — 3. How Could You Repair the Situation?
• Define every fear you have here… — Specify how to prevent the worst case from happening… — If the worst case happened, what actions could you take to repair the damage?
• 4. What is the impact of your fears from 0 (minimal damage) to 10 (potential death) ? — 5. If the worst case scenario happens, what might be the potential benefits the experience? — 6. What are the costs of not even trying?
• Example: Public speaking = <3, Free climbing a mountain = 10 — Ie. Gaining new connections, experience, skills, overcoming regret, etc. — Specify the quantitative and qualitative costs of not taking action over the next 1-10 years…

ADDITIONAL THINGS TO CONSIDER

• If this fear came true, is it potentially life threatening?
• Based on my life experience, is this fear logical?
• What event or experience created this fear?
• What new belief do I want to create instead of this fear?
• What are 1-3 specific affirmations I want to feel in order to eliminate this fear?
• When will I commit to rehearsing and practicing these affirmations?
• How will I know when this fear no longer has a hold on me?

Copy/paste to add more fears as needed...

Copy and paste the above template as many times as you need, until you have written down every single one of your fears. Then, print it out and put it somewhere you will see it often.

For added effect, handwrite this exercise.

RECLAIM YOUR FREEDOM. REBEL AGAINST THE RAT RACE. JOIN THE MOVEMENT TODAY. →

Resource

90 Day Vision Template

Use this to plan and execute the 90 day brand vision effortlessly.

Example: Different Hunger 90D Vision - Q2 2025

Purpose

The purpose of this document is to get crystal clarity on the vision and implementation plan for the next 90 days based on our long term brand vision and mission.

Here’s the process we use to complete this:

1. Define the 1–100 Year Brand Vision & Mission → View Here
2. Clarify the 90-Day Vision: Objectives, Targets, Projects & Tasks → Update This Doc
3. Schedule & Assign Weekly Sprint/Optimize Cycles → Import Doc to Calendar and PMS
4. Monitor, Analyze & Optimize Weekly → Complete This Form

90 Day Gameplan Template

• Variable — Value
• Objective — An ambitious, clear and inspiring statement of what you want to achieve that aligns with your big picture brand vision and mission. Limited to 3 maximum per quarter.Example: Delight our customers with improved service.
• Targets — Specific, measurable targets that define success for each objective. Maximum of one per objective.Example: Increase Net Promoter Score (NPS) 15%. Increase client retention rate by 10%.
• Projects — Specific timebound initiatives and action items completed by players for achieving the key results. Add sub-bullets to each project that specify the estimated timeline to complete all key action items and/or deliverables. Example:Project: Automate Client OnboardingWeek 1: Define Onboarding StepsWeek 2: Create Onboarding Welcome GuideWeek 3: Setup Onboarding Email Sequence
• Schedule — Plan (Friday → Sunday):  Plan, schedule and assign new projects for the next sprint.Execute (Monday → Thursday): Execute all aligned, assigned work and share updates.Optimize (Friday): Review, analyze performance and submit optimization reports.
• Team — Specify all the players required to lead, manage and execute the project(s) on a performance and/or project basis.Example: Creative Director, Web Design, Web Developer, Virtual Assistant

Project Brief Template (Duplicate for Each Project)

• Variable — Value
• Objective — The singular objective for the project.
• Impact — The quantitative and/or qualitative value of the project.
• References — Strategic Blueprints for Targeting, Positioning, Offering and IdentityPlaybooks with Standard Operating Procedures for Specific Tasks10/10 Examples for All Required Deliverables
• Milestones — The three key target milestones for the project.
• Tasks — Specify all of the key action items and/or deliverables for the project.

Task Brief Template (Duplicate for Each Project)

• Variable — Value
• Instructions — The instructions and/or deliverables for the task.
• References — Blueprints for Targeting, Offering and IdentityStandard Operating Procedures for All Tasks10/10 Examples for All Required Deliverables
• Requirements — Specify all essential requirements for the task.
• Technology — (Optional) The required technology for the task.
• Effort — The estimated time required to complete the task (with QA/revisions) from assignment to submission.
• Budget — Estimate the player’s hourly rate value times the effort required:
• Deadlines — Submission deadline: Apr 2, 2025Final approval deadline:  Apr 2, 2025.
• Bonuses — Specify the performance bonuses for exceptional work. Examples:Early delivery: You will receive X% for every X hours that you deliver before the deadline.Fast approval: You will receive Y% for deliverables that are approved without revisions.

Player Scorecard Template (Duplicate for Each Player)

• Variable — Description
• Player Role — Define the player’s role: e.g., Funnel Builder, Growth Assistant, Copywriter, Community Moderator, Developer, etc.
• Standards — Minimum expected standards for performance:Clarifies anything that isn’t 100% clearProvides outputs aligned to blueprints and examplesCompletes 90% of tasks on timeSubmits quality  work that requires few to 0 revisionsProvides short recaps and updates every dayActively seeks to achieve the highest good
• Compensation — Paid a fixed rate for completed and approved deliverables with bonuses available for:Early deliveryNo-revision submissionsExceptional performance
• Commitment — Specify the # of hours or availability expectation (i.e., 10-15 hours/week async OR daily check-ins during key time blocks)
• Scorecard — Each week, your performance will be scored out of 100 across the following areas:On Time DeliveryOutput QualityExtra ValueEnergy
• Opportunities — If you maintain an at least an 80% average score for extended periods of time you are eligible for the following growth opportunities:3 months = additional bonuses6 months = volume + pay increase9 months = promotion to management level12 months = promotion to partner with equity and/or profit share
• References — Link to briefsLink to 0 Hour HQLink to access control
• Next Steps — Complete onboarding and begin completing tasks by doing the following:Submit talent profile formConfirm you have full accessSubmit payment detailsComplete trial taskComplete 90 day trial Level up compensation

Brand Performance Template (Submit Weekly)

• Pillar — Outputs — Inputs — Actuals
• Execution — Delivery % (T90) — New UXO # (T1)New Content # (T21)Content Promoted
• Conversion — CVR % (T1)Net Profit (T25K) — Leads Sales
• Transformation — Referrals % (T25)Retention % (T90)Lifetime Value (T3K) — UGCSurveys

Player Performance Template (Submit Weekly)

• Pillar — Description
• Personal Score %
• 3 Wins to Celebrate
• 2 Opportunities to Grow
• 1 Lesson to Remember
• Next Most Important Task