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Get B2B Leads Fast for $0 with The No Brainer Offer Promo

Matt Kohn · 11:45 · 2025-07-30

Duration 12 MINUTES · Earn $ CREDITS 🔒Share:XINWAFB@

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Transcript

all right guys so very exciting this is the no-brainer offer all right so this is a tested and proven simple tactic to generate leads very quickly and so the purpose of the no-brainer offer is to create a very simple no-brainer so that your target prospects are able to show their interest and so that you can generate leads

with prospects who are likely interested in what you are selling through your agency and through your services all right so let's dive right in step one is to first spend about 10 15 20 minutes and brainstorm all the ways that you can add massive value to your prospects in 15 minutes or less okay and so just a

little tip here um you know you by no means have to use this strategy it's just something that we have seen work is anything around an analysis or an audit or a consultation or a strategy is typically going to work very very well all right and so below we also have some examples of you know what those

audits or strategies or analyses can be depending on what your business is right so let's say you're a designer then you can offer a web design analysis or audit right and let's say you're a digital marketer or a paid ads agency so you can offer an advertising analysis or an audit right if you're a social media agency

you can offer a social media analysis right and just kind of point out you know what they're doing well give them some strategy give them a road map to follow to improve their social media right so you guys get the picture there so that's step one take about 10 15 20 minutes and just brainstorm all the different

ways that you can add value to your prospects all right so step two is to filter down your ideas in order to help you select the most impactful most effective value ads all right so what you're going to want to do is you're going to want to run all of your ideas by these four criteria okay and

if these uh the the ways that you brainstorm do not pass this criteria then just delete them okay so the first of the four criteria is your value add it needs to be massively valuable right it has to be something that your prospects actually want and it also has to position you as an expert okay secondly is

it needs to be directly related to the solution that you're selling right so let's say you're an seo agency um you're not going to want to audit their website technology or their code right and it needs to be directly related that's pretty straightforward next is it needs to also be free for you to implement and doesn't require

a lot of time right we don't want you spending money and spending hours on you know freebies to your prospects because that's just um not what we want to do here all right so fourth and final is we want to make sure that what your value add is it's already tested and proven and a great way to

know if it's tested and proven is to just look at the competition and look at companies that are maybe more established and just see what their value ads are and see what their freebies are alright so if you just want to go to google you're going to be able to figure this out so let's say that i'm

a web design agency and i want to just make sure that my audit is something that other people are already using and it's already proven by let's say larger companies or more established companies all right so i'm just going to go to google here and i'm going to search web design agency services all right so i'm just

going to go down here i'm going to go to the first first few agencies that i see here and what i'm looking for is i'm just looking for their lead magnets and their free offers just to make sure that maybe a website audit is is a viable solution all right so i immediately i see get a proposal

here okay that's not really a value add but let's see if they have something else so they have like proposal quote calculator which really is not that valuable um okay so i don't really see any let me go to the bottom yeah so their their freebie is a proposal which same with these guys get a free proposal

um these guys obviously didn't take the sales challenge right um yeah because i okay so here's one digital marketing for franchises your complete guide let's check that out okay all right got it so this is this is helpful this is basically a guide um for digital marketing for franchises all right so that's one idea let's go to

the next one okay boom here's one get a free audit perfect get a or schedule a free website assessment and consultation perfect all right so that's exactly what i'm looking for you know these guys are like one of the top solutions or sorry one of the top search results so that means they have pretty solid credibility they've

been around for a while um so you know i'm going to now like just for the purposes of the demo i'm not going to do more research but you get the idea like if you know when if i were to actually implement this i would want to do a little bit more research but just um this is

a positive sign this means that this is something that the market already wants all right so i'm happy with that free audit um the only thing i would say is we want to dial in what that audit means and that's what we're going to do in the next step here all right so once we have taken our

ideas and run them through this four criteria then what we want to do is just pick the best one all right so we're going to choose one way the most valuable way the one that aligns to that criteria and then we're going to add the desire to add the desired outcome that our prospects want at the end

of it and so this will be your no brainer offer all right so again if you were to choose a 15-minute web design analysis your nbo would be 15-minute web design analysis to increase conversion rates right and so again that desired outcome that's going to be depending on your niche um and so pick that desired outcome and

you know we'll dive deeper into desired outcomes in your niche uh in another later lesson but for now make an educated decision all right and then similarly if you were going to offer a 15-minute sales process audit then your desired outcome would be 15-minute sales process audit to convert more consultations into paying clients right so what is

it that your client wants they want more paying clients all right boom so once step three is done your nbo is ready and we are almost ready to promote it alright so the fourth and final step is to look at this list and select all of the channels that you can use to promote your nbo okay and

don't worry if you don't think any of your prospects are there we're gonna post anyways all right so we're going to let the data tell us so that being said just go down this list and select all of the different channels that you can post to all right so email facebook facebook groups instagram linkedin blah blah blah

you guys get the idea so that's the fourth and final step all right and so now for the action items now it's time to take that nbo plug it into this template and actually start promoting it alright so the first action item here is to fill in the blanks below based on the previous steps to craft your

nbo promo posts all right so this is the template quick question for those in my blank network right so you're going to put in facebook or linkedin or indie hackers or twitter whatever it may be do you or someone you know have a blank business so this would be your niche for example b2b real estate sas that

would like a free insert your nbo right and so again that would be a free 15-minute website audit to increase website sales right and then the last thing here is to insert a social proof and credibility statement all right and so just so you guys can understand exactly what that looks like i've included three examples here which

you can see and refer to and so once you plug plug in the copy and if you want if you want feedback you can submit this into the thread no problem and my team and i will get you some feedback so once you fill in the blanks there the next step is to customize the post for each

channel so all you're going to do there is instead of facebook you're going to say twitter instead of twitter you're going to say linkedin instead of linkedin you're going to say um youtube reddit medium whatever the channels are that you're posting on um yeah you're just going to customize each post so by the end of doing this

you should have 5 10 15 different posts depending on how many channels you're posting on and then you're going to post on the channels all right and so you're just going to want to make sure that you track um all of the posts that you make so that you can monitor them and respond promptly to everyone that

responds so that you can schedule a consultation with them all right and as a bonus i've included this entire lesson as an sop so that you can have this off the platform and then give this to somebody like a va or someone to implement in the future all right and then the last step here is once you

post go ahead and share all of the urls inside of this uh assignment submission so that myself and the rest of the people in the challenge can promote and engage and share your nbos alright so that is the no-brainer offer and i'm really excited to see what happens you know this has always been a great um tactic

used by others in the challenge one of our um one of our participants last time we did this got 11 sales calls booked on the first day of posting this right so this is a really effective way to just get leads quickly so i'm really excited to uh help you get this out to the market all right

so once you do this again drop the urls and you are all set alright so that is your nbo creation and promotion lesson i'll see you in another video peace

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