02 · Client Acquisition
Overview
Distribution → Lead Gen → Lead Qual → Lead Conversion
Phases
- Distribution
- Lead Gen
- Lead Qual
- Lead Conversion
Components
Lead Magnet / Resources
Top-of-funnel gated resource + delivery · no live variant yet
Landing Page
Capture + first-line qualification · 1 variant
Sales Funnel
Pre-sell → qualify → book → confirm → checkout · no live variant yet
Checkout
Payment page — close · no live variant yet
Ad Creative Set
Hot · Warm · Cold — Lead Generation §01 · no live variant yet
Nurture Sequence
7 emails, Day 1 to Day 13 — Lead Generation §02 · no live variant yet
Lead Magnet Content
The resource itself, section by section — Lead Generation §03 · no live variant yet
Lead Qualification
The qualification form — Lead Qualification §01 · no live variant yet
AI Agent Config
Voice assistant persona, hard rules, escalation — Lead Qualification §02 · no live variant yet
Sales Script + Objections
Conversion script + objection matrix — Sales Conversion §01 · no live variant yet