Purpose
The purpose of this lesson is to create a one line offer that you can use to quickly promote your premium offer across multiple channels.
Template
Subject:
{Desired Outcome}
Copy:
Hi {Name}! If I offered to {Desired Outcome} with {Methodology} without {Primary Objection(s)} would you take me up on that?
I’m considering offering this for one client who is interested in being an ‘early adopter’ in exchange for a massive discount ({mention early adopter price vs. public price} plus {bonuses}).
I wanted to ask you & get your feedback before anyone else because {insert reason you thought of them}. Happy to get on a call or share the details here via email.
Example
Hi {Name}! Would you be interested in working together to generate qualified sales appointments with email outreach without spending money on ads or hiring new staff?
If you qualify, we guarantee a 3X ROI. This is how we’ve helped 200+ companies generate over $30M+ in revenue.
Suggestion:
Do not split test more than one variable at a time. Variables to split test:
- First, Subject Line. Objective: >50% Open Rates
- Next, Test the Call to Action in Copy. Objective: >3% Positive Response Rate
Promotion Checklist
-
Send to every email or SMS list you have
- Past Customer List
- CRM
- Email List
- Prospect List
-
Publish copy on social
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Add to automated email sequences (lead magnet and/or nurture)
Example Lead Magnet Sequence
- Deliver Lead Magnet + Brief Story + Share How You Help Them Get Desired Outcome. Finish with Soft CTA
- (24 Hours Later) Check In + Recap Previous Email + CTA
- (48 Hours Later) Direct Response CTA