Premium Offer Creation

Step 1. Answer Offer Scripting Questions

For each one of your offers, you should have an offer script documented and created which you can create by answering the following questions.

If you have any problems answering these questions, review this worksheet: $100M Offer Development Worksheet

1. What is the niche market and the problem that you are helping them solve with this offer?

2. What is the transformation that you provide with this offer?

   1. From: _______________________________________________________________________
   2. To: _______________________________________________________________________

3. What is the methodology that must be implemented in order to achieve this transformation?

4. What are the milestones that must be achieved to measure progress towards this transformation and what are expected timelines for milestones to be completed?

5. What format and features are part of this offer?

6. What is the financial investment for this offer?  

   1. Ie. $5,000 one-time or $2,000/month for 3 months.

7. What is the effort investment for this offer? Ie. 2 hours per week for 6 weeks

8. What are the guarantees for this offer? Example here.

9. What are the capacity constraints for this offer? Ie. 1 DFY client per month or 1 coaching client per week.

10. Why should prospects sign up today instead of next week or month?

    1. Ie. We accept 3 new partners per quarter and price increases every 1-2 months.

11. What is the name of your offer?

Step 2. Create Your Offer Script

Now that you have answered the above questions, the final step is to input your answers into the offer script template to finalize your offer.

Get started here: Offer Script Examples & Template

Here is a checklist for writing your offer script:

1. Transformation

2. Methodology

   1. Method:

   2. Phases:

      1. Phase 1

         1. Milestones

      2. Phase 2

         1. Milestones

      3. Phase 3

         1. Milestones

3. Offer Type

   1. Productized Service
   2. Productized Consulting
   3. Productized Info

4. Investment

   1. Financial

   2. Effort

   3. Guarantee

   4. Expiring Opportunity

      1. Capacity
      2. Scarcity
      3. Urgency

Step 3. Optimize Your Offer

There are 9 elements of an irresistible offer:

• Targeted Niche
• Desirable Outcome
• One of a Kind Positioning
• Effortless Implementation
• High Probability
• Rapid Results
• Expiring Opportunity
• Premium Price
• Risk Reduction

Before going to market, you can evaluate your offer to find identify potential optimizations to improve your offer and sales conversion rates.

A simple way to do this is to rate your offer from 1 to 10 in the above elements then assess your score out of 100 points.

Here’s a live replay of an offer evaluation and optimization workshop.

Want to do this with AI? You can copy/paste this into ChatGPT.

Offer Creation

Share your updated offer statement and/or worksheets!