SteelCon Built a $10M+ Pipeline in 26 Days
- Industry: Manufacturing
- Location: Toronto, ON, Canada
- Type: Manufacturer
- Employees: 500–1,000
- Scope:
- Lead Generation
- Client Acquisition
Days to First Lead
Interested Leads in 26 Days
Pipeline in 26 Days
Bonus Content
Get the Exact SteelCon Sales Outreach Sequence Used
SteelCon’s Transformation
Before
Struggling to Generate New Business Outside of Referrals from Their Immediate, Local Network
Needed Marketing and Sales Help to Create New Leads and Sales Opportunities Outside of Their Current Network
After
A Reliable Way to Generate Qualified Leads and Sales Opportunities Outside of Their Existing Network
Generated More Than 12 Qualified Leads Leading to Proposals and Sales Opportunities Worth Over 8-Figures
Quoting and Closing on Multiple 7-Figure Projects
01
Problem
About SteelCon
SteelCon is an innovative family-owned steel engineering and manufacturing firm based in Canada. Their product SinBeam is up to 30% lighter weight than traditional steel allowing for higher cost effectiveness and faster project implementation while minimizing the carbon footprint of commercial development projects.
The Challenge
Despite having a revolutionary industry and world-changing product, SteelCon was struggling to generate new business outside of referrals from their immediate, local network.
02
Solution
SteelCon realized they needed to find a reliable way to generate qualified leads and sales opportunities outside of their existing network. We did our initial research to develop and implement a go to market and lead generation strategy that allowed them to expand and grow their client base in Canada and the USA.
Why They Chose Us
SteelCon realized they needed to find a reliable way to generate qualified leads and sales opportunities outside of their existing network.
What We Built
01. Research & Targeting
01. Research & Targeting
Who · Audience
- Type
- B2B
- Name
- Anonymized
- Geography
- USA & Canada
- Industry
- Commercial Construction
- Seniority
- C-Level & VP
- Job Title
- President
- Credentials
- LEED AP (8% of list)
- List Size
- 2,497
02. Campaign Strategy Blueprint
02. Campaign Strategy Blueprint
03. Campaign Deliverables
03. Campaign Deliverables
SteelCon Sales Outreach Sequence
04. Deploy Tech Stack
04. Deploy Tech Stack
03
Results
In less than one month after launching our email outreach campaign, SteelCon generated more than 12 qualified leads leading to proposals and sales opportunities worth over 8-figures. A couple months later, SteelCon let us know that they were quoting and closing on multiple 7-figure projects with one of these new opportunities.
“4 calls set up for sin beam with [Different Hunger] leads tomorrow!”
Bill Tishler, SteelConLaunch (Day 59)
Launch (Day 59)
- Email outreach test campaigns have been launched
Your campaign is live! 🚀
Matt Kohn
Your campaign is live! 🚀
Your campaign is live! 🚀
0 Hour Studio
First Lead (Day 61)
First Lead (Day 61)
- First 2 interested leads just 2 days after launch
- 13 interested leads from 534 contacted in the 26-day trial (Day 59–85)
Days to First Lead
7-Figure Qualified Pipeline
7-Figure Qualified Pipeline
- Pricing 3 jobs, each worth 7+ figures
Pipeline in 26 Days
Bonus Content
Get the SteelCon Sales Outreach Sequence that SteelCon Used to Build a $10M+ Pipeline in 26 Days
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